It’s In My DNA Hockey Helix T-Shirt – Hockey Lives in the Blueprint

Every devoted hockey fan has a blueprint built from years of games, emotions and memories. The It’s In My DNA Hockey Helix T-Shirt celebrates the idea that hockey isn't simply added to your life—it becomes part of the structure underneath it.

This edition introduces the Hockey Blueprint concept. The twisting helix represents the framework of fandom: anticipation, loyalty, memories and the instinct to keep coming back whenever another puck is ready to drop.

Passion forms the foundation.
Memories build the structure.
Hockey completes the blueprint.

The shirt is currently offered in White, Red and True Royal, with selectable sizes XS–2XL and five product images.

Product Highlights

• Distinctive It’s In My DNA hockey helix graphic
• Unique Hockey Blueprint concept within the helix collection
• Built around the foundations that create lasting hockey fandom
• White, Red and True Royal shirt options
• Solid colours made from 100% Airlume combed and ring-spun cotton
• Side-seamed tailored unisex construction
• Soft feel with sturdy everyday durability
• Designed for clean, vibrant DTG printing
• Eco-conscious production processes and materials
• Currently selectable in sizes XS–2XL
• Five product images displayed

Built From More Than Wins

A real hockey blueprint can't be built entirely from victories.

The frustrating games matter too.

So do the seasons that test patience, the late-night finishes, the unexpected comebacks and the moments that become stories you still remember years later.

Together, those experiences create the foundation.

The Structure of a Hockey Fan

Look deeper into the blueprint and you'll find the familiar components.

Anticipation before the game.

Belief when the score gets uncomfortable.

Excitement when momentum suddenly turns.

And loyalty that remains after the final horn.

The helix brings those pieces together into one simple message: hockey is part of the structure.

Premium Comfort for Everyday Wear

The tee features a side-seamed unisex tailored fit and is designed specifically for DTG printing. Solid colours use 100% Airlume combed and ring-spun cotton, with the garment designed around softness, durability and comfortable everyday wear.

Cold-water washing is recommended to help preserve the fabric and print, followed by low tumble drying or hang drying to maintain the tee's shape.

The Blueprint Was Always Hockey

The It’s In My DNA Hockey Helix T-Shirt is for the fan whose connection to the game has become part of the foundation.

Different games add different memories.

Different seasons add new chapters.

But underneath all of them, the same structure remains.

Built from passion. Reinforced by memories. Designed around hockey. It’s in my DNA.