It’s In My DNA Hockey Helix T-Shirt – Hockey Is in My Deepest Strand

Some interests stay on the surface. Hockey goes deeper. The It’s In My DNA Hockey Helix T-Shirt celebrates the kind of fandom built through seasons of memories, anticipation and loyalty until the game feels permanently connected to who you are.

This edition introduces the Deepest Strand concept. The helix represents the layer of hockey devotion that remains beneath individual games, changing expectations and whatever the scoreboard happens to say tonight.

Beyond the score.
Beyond one season.
Deep into the hockey DNA.

Great moments may create the loudest memories, but lasting fandom is built from everything—the victories, frustrating nights, traditions, conversations and countless puck drops that gradually become part of your history.

The tee is currently offered in White, Teal and Black, with selectable sizes XS–2XL and five product images.

Product Highlights

• Distinctive It’s In My DNA hockey helix graphic
• Unique Deepest Strand concept within the helix collection
• Storytelling centered on hockey devotion that goes beyond individual results
• White, Teal and Black shirt options
• Solid colours made from 100% Airlume combed and ring-spun cotton
• Side-seamed tailored unisex construction
• Soft feel with sturdy everyday durability
• Designed for vibrant, long-lasting DTG printing
• Eco-friendly production processes and materials
• Currently selectable in sizes XS–2XL
• Five product images displayed

Deeper Than the Scoreboard

Scores matter in the moment.

But years later, hockey often leaves you with something bigger.

You remember the atmosphere. The anticipation. Who you watched with. The games that turned into stories and the traditions that somehow became permanent.

That's the Deepest Strand—the part of fandom that can't be summarized by wins and losses.

A Connection Built to Stay

The helix gives that deeper connection a visual identity.

Every turn represents another experience added to the story. Some are unforgettable. Others quietly become part of the background.

Together, they create a connection strong enough to keep bringing you back whenever the next season begins.

Premium Comfort for Everyday Fandom

Solid colours use 100% Airlume combed and ring-spun cotton, while the tee features a side-seamed tailored unisex fit designed for comfort. It's also optimized for DTG printing to support a clean, vibrant and durable graphic.

Cold-water washing is recommended to help preserve the fabric and print. Tumble dry on low or hang dry to help maintain the tee's shape and size.

Hockey Runs Deeper

The It’s In My DNA Hockey Helix T-Shirt is for the fan whose connection isn't determined by one night.

Games finish.

Seasons become memories.

But genuine hockey passion settles somewhere deeper.

Past the scoreboard. Through every memory. Hockey running through the deepest strand. It’s in my DNA.