It’s In My DNA Hockey Helix T-Shirt – Hockey Runs Below the Surface

You can see the shirt. You can see the reaction when the puck finds the net. What you can't always see are the years of memories, rituals and emotion underneath it all. The It’s In My DNA Hockey Helix T-Shirt celebrates the hockey devotion that runs below the surface.

This edition introduces the Below the Surface concept, using the helix as a symbol for everything behind a fan's connection to the game.

What you see is the reaction.
What you don't see is the history.
Hockey runs underneath it all.

A single game might last a few hours, but fandom carries everything that came before it. Old memories, unforgettable finishes, familiar traditions and the anticipation that returns whenever another game approaches all become part of that deeper connection.

The current listing offers White, Teal and Black shirt options in selectable sizes S–2XL, with five product images displayed.

Product Highlights

• Distinctive It’s In My DNA hockey helix graphic
• Unique Below the Surface concept within the helix collection
• Storytelling centered on the unseen history behind hockey devotion
• White, Teal and Black shirt options
• Solid colours made from 100% Airlume combed and ring-spun cotton
• Side-seamed tailored unisex construction
• Soft feel with sturdy everyday durability
• Designed for clean, vibrant and long-lasting DTG printing
• Eco-friendly production processes and materials
• Currently selectable in sizes S–2XL
• Five product images displayed

More Than the Reaction

Anyone can see the celebration after a goal.

They don't necessarily see everything behind it.

The seasons you've followed. The disappointing nights you sat through. The games you'll never forget. The moments that turned into stories.

That's what gives the reaction meaning.

Below the Surface is about the history behind the passion.

Every Fan Carries a Hockey History

The helix represents all those experiences travelling together.

One strand carries the memories.

Another carries the anticipation of whatever comes next.

Together, they create a connection that isn't limited to the scoreboard or one particular season.

Hockey keeps adding to the story.

Premium Comfort for Everyday Fandom

The tee features a side-seamed tailored unisex fit, with solid colours made from 100% Airlume combed and ring-spun cotton. It's designed for DTG printing to support a vibrant, durable graphic while maintaining a soft everyday feel.

Cold-water washing is recommended to help preserve the fabric and print. Tumble dry on low or hang dry to maintain the tee's shape and size.

Hockey Goes Deeper

The It’s In My DNA Hockey Helix T-Shirt is for the fan whose passion can't be explained by what happens tonight.

The reaction happens in the moment.

The connection was built over years.

And every new game adds another layer.

More than what you see. Deeper than one season. Hockey runs below the surface. It’s in my DNA.