{"product_id":"its-in-my-dna-hockey-helix-double-stranded-devotion-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Devotion Is Double-Stranded","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eTrue hockey devotion has two sides: the moments that make you love the game and the loyalty that keeps you there when the game tests you. The It’s In My DNA Hockey Helix T-Shirt brings those two forces together in a twisting helix—a symbol of passion and commitment travelling side by side through every season.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe first helix design in this collection was about the fan and hockey becoming intertwined.\u003c\/p\u003e\n\u003cp\u003eThis one takes the double-strand idea somewhere different.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePassion on one side. Loyalty on the other.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePassion creates the excitement.\u003c\/p\u003e\n\u003cp\u003eIt's why a breakaway can pull you out of your seat.\u003c\/p\u003e\n\u003cp\u003eWhy overtime makes sitting still nearly impossible.\u003c\/p\u003e\n\u003cp\u003eWhy one perfectly timed goal can turn an ordinary night into a memory.\u003c\/p\u003e\n\u003cp\u003eBut loyalty?\u003c\/p\u003e\n\u003cp\u003eLoyalty is what remains after the excitement settles.\u003c\/p\u003e\n\u003cp\u003eThis edition of the \u003cstrong\u003eIt’s In My DNA Hockey Helix Series\u003c\/strong\u003e introduces the \u003cstrong\u003eDouble-Stranded Devotion\u003c\/strong\u003e concept—a two-part interpretation of hockey fandom where passion creates the emotion and loyalty gives it staying power.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne strand carries the passion.\u003cbr\u003eOne strand carries the loyalty.\u003cbr\u003eTogether, they create devotion.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Maize Yellow and Black\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eS–2XL\u003c\/strong\u003e, with five product images displayed. The tee uses a tailored unisex construction with side seams and is designed for vibrant DTG printing. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eDouble-Stranded Devotion\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eTwo-strand storytelling built around the relationship between passion and loyalty\u003c\/li\u003e\n\u003cli\u003eHelix imagery represents hockey devotion strengthened by two complementary forces\u003c\/li\u003e\n\u003cli\u003eDesigned for fans whose connection survives both unforgettable highs and difficult nights\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Maize Yellow and Black\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-conscious processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes S–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePassion Starts the Story\u003c\/h3\u003e\n\u003cp\u003eMost hockey fans can remember moments when passion took complete control.\u003c\/p\u003e\n\u003cp\u003eThe sudden rush toward the net.\u003c\/p\u003e\n\u003cp\u003eThe puck hitting the post.\u003c\/p\u003e\n\u003cp\u003eThe impossible save.\u003c\/p\u003e\n\u003cp\u003eThe final seconds of a tie game.\u003c\/p\u003e\n\u003cp\u003eYou aren't calmly evaluating whether you should care.\u003c\/p\u003e\n\u003cp\u003eThe reaction arrives immediately.\u003c\/p\u003e\n\u003cp\u003eThat's passion.\u003c\/p\u003e\n\u003cp\u003eIt's fast.\u003c\/p\u003e\n\u003cp\u003eEmotional.\u003c\/p\u003e\n\u003cp\u003eInstinctive.\u003c\/p\u003e\n\u003cp\u003eAnd it's one half of what makes hockey fandom so powerful.\u003c\/p\u003e\n\u003ch3\u003eLoyalty Finishes What Passion Started\u003c\/h3\u003e\n\u003cp\u003ePassion gets most of the attention because it's easy to see.\u003c\/p\u003e\n\u003cp\u003eLoyalty is quieter.\u003c\/p\u003e\n\u003cp\u003eIt appears after the disappointing loss.\u003c\/p\u003e\n\u003cp\u003eDuring the difficult stretch.\u003c\/p\u003e\n\u003cp\u003eWhen expectations aren't being met.\u003c\/p\u003e\n\u003cp\u003eWhen the season isn't delivering the story you hoped to watch.\u003c\/p\u003e\n\u003cp\u003eThat's when the second strand matters.\u003c\/p\u003e\n\u003cp\u003eBecause true hockey devotion isn't built entirely from celebrations.\u003c\/p\u003e\n\u003cp\u003eIt's strengthened by continuing to care when there isn't much to celebrate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePassion makes you cheer.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLoyalty makes you return.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy the Helix Needs Two Strands\u003c\/h3\u003e\n\u003cp\u003eThat's what makes the DNA helix such a strong visual for this edition.\u003c\/p\u003e\n\u003cp\u003eNeither strand tells the complete story alone.\u003c\/p\u003e\n\u003cp\u003ePassion without loyalty can disappear when things become difficult.\u003c\/p\u003e\n\u003cp\u003eLoyalty without passion loses the emotion that makes hockey worth following.\u003c\/p\u003e\n\u003cp\u003eTwist them together and something stronger develops.\u003c\/p\u003e\n\u003cp\u003eYou celebrate because you care.\u003c\/p\u003e\n\u003cp\u003eYou stay because you care.\u003c\/p\u003e\n\u003cp\u003eYou believe again because you care.\u003c\/p\u003e\n\u003cp\u003eThe emotions change from game to game.\u003c\/p\u003e\n\u003cp\u003eThe devotion remains.\u003c\/p\u003e\n\u003ch3\u003eThe Strongest Fans Carry Both\u003c\/h3\u003e\n\u003cp\u003eThere will be seasons when the passion side gets plenty of exercise.\u003c\/p\u003e\n\u003cp\u003eEverything feels possible.\u003c\/p\u003e\n\u003cp\u003eGames become events.\u003c\/p\u003e\n\u003cp\u003eEvery big moment adds another memory.\u003c\/p\u003e\n\u003cp\u003eThen there are seasons when loyalty does considerably more of the heavy lifting.\u003c\/p\u003e\n\u003cp\u003eHockey fans know both.\u003c\/p\u003e\n\u003cp\u003eThat's why the \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e isn't built around winning.\u003c\/p\u003e\n\u003cp\u003eIt's built around \u003cstrong\u003estaying connected\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe scoreboard can't define that connection because the scoreboard changes every night.\u003c\/p\u003e\n\u003cp\u003eReal devotion needs something stronger.\u003c\/p\u003e\n\u003cp\u003eTwo strands provide it.\u003c\/p\u003e\n\u003ch3\u003eEvery Turn Strengthens the Bond\u003c\/h3\u003e\n\u003cp\u003eLook at the shape of a helix.\u003c\/p\u003e\n\u003cp\u003eThe strands don't meet once and separate.\u003c\/p\u003e\n\u003cp\u003eThey keep twisting around one another.\u003c\/p\u003e\n\u003cp\u003eAgain.\u003c\/p\u003e\n\u003cp\u003eAnd again.\u003c\/p\u003e\n\u003cp\u003eThat's how long-term hockey devotion develops.\u003c\/p\u003e\n\u003cp\u003eAnother season brings excitement.\u003c\/p\u003e\n\u003cp\u003eAnother brings disappointment.\u003c\/p\u003e\n\u003cp\u003eAnother creates a memory you'll keep forever.\u003c\/p\u003e\n\u003cp\u003eAnother tests your patience.\u003c\/p\u003e\n\u003cp\u003eEvery turn adds experience.\u003c\/p\u003e\n\u003cp\u003eEvery experience reinforces why passion and loyalty need each other.\u003c\/p\u003e\n\u003cp\u003eEventually, the two become so closely connected that it's difficult to imagine one without the other.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort for Every Side of Fandom\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e designed to provide comfortable everyday wear while maintaining a clean silhouette. Solid colours are made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, with specific cotton-polyester blends used across Ash and Heather variations. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe garment is designed for \u003cstrong\u003eDirect-to-Garment printing\u003c\/strong\u003e, supporting a clean, vibrant and durable helix graphic. The listing also highlights its soft feel, sturdy construction and eco-conscious production processes. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor care, wash in cold water to help preserve the fabric and print vibrancy. Tumble dry on low or hang dry to retain the tee's shape and size, and store it in a cool, dry place away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eTwo Strands That Never Quit\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who understands that lasting hockey devotion requires more than excitement.\u003c\/p\u003e\n\u003cp\u003ePassion gets you invested.\u003c\/p\u003e\n\u003cp\u003eLoyalty keeps you invested.\u003c\/p\u003e\n\u003cp\u003eOne gives you the unforgettable celebrations.\u003c\/p\u003e\n\u003cp\u003eThe other carries you through the nights you'd prefer to forget.\u003c\/p\u003e\n\u003cp\u003eThen the strands twist again.\u003c\/p\u003e\n\u003cp\u003eA new game begins.\u003c\/p\u003e\n\u003cp\u003eA new season creates possibility.\u003c\/p\u003e\n\u003cp\u003eAnd somehow you're ready to experience everything all over again.\u003c\/p\u003e\n\u003cp\u003eThat's not casual fandom.\u003c\/p\u003e\n\u003cp\u003eThat's double-stranded devotion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePassion in one strand. Loyalty in the other. Hockey running through both. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ S","offer_id":45105673633987,"sku":"9727d08e-03cc-44de-a394-6a2db5c08eef","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45105673666755,"sku":"8a702114-ba32-4066-aa6a-1d9c8ee593ba","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45105673699523,"sku":"89c03861-afa3-425f-8d39-d26f265c4436","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45105673732291,"sku":"88c459de-9966-4b03-80af-b5393c25f780","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45105673765059,"sku":"f66ec44d-d776-4e0b-87bd-687c2115255e","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ S","offer_id":45105673797827,"sku":"7066bfbe-81db-460a-816c-fac42b91a9d3","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ M","offer_id":45105673830595,"sku":"1fbeaba7-1111-4778-822e-618c48053d15","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ L","offer_id":45105673863363,"sku":"d136044e-541e-4370-8105-9b732a3436f2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ XL","offer_id":45105673896131,"sku":"f5461e72-6f20-4ad0-bc94-33e1a359f005","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ 2XL","offer_id":45105673928899,"sku":"ec9b6b88-6080-449a-ab54-d6653bccc6d2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":45105673961667,"sku":"9127a25a-3750-45f7-ab26-0eb9a3a7dd16","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45105673994435,"sku":"aa27cfe5-4b98-466d-a23f-1c93e4c9ca8c","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":45105674027203,"sku":"27bc7ab8-a5cb-4fa2-9aef-cdeb79752861","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":45105674059971,"sku":"871fa5c9-f9ec-48c6-a562-847258e5f499","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45105674092739,"sku":"a82083f4-0a0c-4da5-840d-efff49f55772","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/b9a2986e-244c-4711-9cdd-4981e4de9eff.webp?v=1786385034","url":"https:\/\/www.pixelnestdesigns.com\/products\/its-in-my-dna-hockey-helix-double-stranded-devotion-tshirt","provider":"Pixel Nest ","version":"1.0","type":"link"}