{"product_id":"its-in-my-dna-hockey-helix-core-sequence-tshirt-1","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Is in My Core Sequence","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eStrip hockey fandom down to its essentials and you'll find the things that never really change: anticipation before puck drop, instinctive reactions during the game and the desire to come back for another one. The It’s In My DNA Hockey Helix T-Shirt celebrates those elements as part of a fan's Core Sequence.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis edition introduces the \u003cstrong\u003eCore Sequence\u003c\/strong\u003e concept. The helix represents the fundamental pieces of hockey devotion that remain in place while seasons, players, expectations and results continually change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnticipation starts it.\u003cbr\u003ePassion drives it.\u003cbr\u003eLoyalty keeps the sequence going.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Steel Blue, Columbia Blue, Heather True Royal and Black\u003c\/strong\u003e options in selectable sizes \u003cstrong\u003eXS–2XL\u003c\/strong\u003e, with seven product images displayed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eCore Sequence\u003c\/strong\u003e concept within the helix collection\u003c\/li\u003e\n\u003cli\u003eStorytelling centered on the essential elements of lasting hockey fandom\u003c\/li\u003e\n\u003cli\u003eWhite, Steel Blue, Columbia Blue, Heather True Royal and Black shirt options\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eHeather colours use a cotton-polyester blend\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eEco-conscious production processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes XS–2XL\u003c\/li\u003e\n\u003cli\u003eSeven product images displayed \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe Essentials Never Change\u003c\/h3\u003e\n\u003cp\u003eEvery season brings something different.\u003c\/p\u003e\n\u003cp\u003eNew expectations. New memories. New games that somehow find completely new ways to test your nerves.\u003c\/p\u003e\n\u003cp\u003eBut underneath those changes sits the same familiar sequence.\u003c\/p\u003e\n\u003cp\u003eYou anticipate the game.\u003c\/p\u003e\n\u003cp\u003eYou follow the action.\u003c\/p\u003e\n\u003cp\u003eYou react to every important moment.\u003c\/p\u003e\n\u003cp\u003eThen, regardless of how the night ends, eventually you're ready to do it again.\u003c\/p\u003e\n\u003cp\u003eThat's the \u003cstrong\u003eCore Sequence\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eHockey at the Center\u003c\/h3\u003e\n\u003cp\u003eThe helix gives this concept its identity because the structure continues through every twist.\u003c\/p\u003e\n\u003cp\u003eHockey fandom works much the same way.\u003c\/p\u003e\n\u003cp\u003eIndividual experiences change, but the fundamental connection remains. Years of games simply add more history around something that was already sitting at the core.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort for Everyday Fandom\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e. Solid colours use \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, while Heather colours use a 52% cotton and 48% polyester blend. It's also designed specifically for clean, vibrant and durable DTG printing. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help preserve the fabric and print, followed by low tumble drying or hang drying to retain the tee's shape and size. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eReturn to the Core\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who knows that seasons can change almost everything except the reason you keep coming back.\u003c\/p\u003e\n\u003cp\u003eDifferent games.\u003c\/p\u003e\n\u003cp\u003eDifferent memories.\u003c\/p\u003e\n\u003cp\u003eSame underlying passion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAt the center of every season, every reaction and every puck drop: hockey. It’s in my core sequence.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ XS","offer_id":45108038140099,"sku":"f7dd5c3b-5474-4971-b7c4-5aeaa263ac6f","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ S","offer_id":45108038172867,"sku":"f1473df3-0546-4e41-960e-bcf8c74cf6df","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45108038205635,"sku":"1375cc63-e269-4b4e-a083-f3655de385cf","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45108038238403,"sku":"624bec75-5eab-4702-9492-78e46769f9a0","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45108038271171,"sku":"afffccdf-3db8-4d10-901f-4ec4d50f14b9","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 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