{"title":"\"It's In My DNA\" Hockey Helix","description":null,"products":[{"product_id":"its-in-my-dna-hockey-helix-below-the-surface-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Runs Below the Surface","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eYou can see the shirt. You can see the reaction when the puck finds the net. What you can't always see are the years of memories, rituals and emotion underneath it all. The It’s In My DNA Hockey Helix T-Shirt celebrates the hockey devotion that runs below the surface.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis edition introduces the \u003cstrong\u003eBelow the Surface\u003c\/strong\u003e concept, using the helix as a symbol for everything behind a fan's connection to the game.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you see is the reaction.\u003cbr\u003eWhat you don't see is the history.\u003cbr\u003eHockey runs underneath it all.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA single game might last a few hours, but fandom carries everything that came before it. Old memories, unforgettable finishes, familiar traditions and the anticipation that returns whenever another game approaches all become part of that deeper connection.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Teal and Black\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eS–2XL\u003c\/strong\u003e, with five product images displayed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eBelow the Surface\u003c\/strong\u003e concept within the helix collection\u003c\/li\u003e\n\u003cli\u003eStorytelling centered on the unseen history behind hockey devotion\u003c\/li\u003e\n\u003cli\u003eWhite, Teal and Black shirt options\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eEco-friendly production processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes S–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMore Than the Reaction\u003c\/h3\u003e\n\u003cp\u003eAnyone can see the celebration after a goal.\u003c\/p\u003e\n\u003cp\u003eThey don't necessarily see everything behind it.\u003c\/p\u003e\n\u003cp\u003eThe seasons you've followed. The disappointing nights you sat through. The games you'll never forget. The moments that turned into stories.\u003c\/p\u003e\n\u003cp\u003eThat's what gives the reaction meaning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelow the Surface\u003c\/strong\u003e is about the history behind the passion.\u003c\/p\u003e\n\u003ch3\u003eEvery Fan Carries a Hockey History\u003c\/h3\u003e\n\u003cp\u003eThe helix represents all those experiences travelling together.\u003c\/p\u003e\n\u003cp\u003eOne strand carries the memories.\u003c\/p\u003e\n\u003cp\u003eAnother carries the anticipation of whatever comes next.\u003c\/p\u003e\n\u003cp\u003eTogether, they create a connection that isn't limited to the scoreboard or one particular season.\u003c\/p\u003e\n\u003cp\u003eHockey keeps adding to the story.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort for Everyday Fandom\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e, with solid colours made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e. It's designed for DTG printing to support a vibrant, durable graphic while maintaining a soft everyday feel. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help preserve the fabric and print. Tumble dry on low or hang dry to maintain the tee's shape and size. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHockey Goes Deeper\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan whose passion can't be explained by what happens tonight.\u003c\/p\u003e\n\u003cp\u003eThe reaction happens in the moment.\u003c\/p\u003e\n\u003cp\u003eThe connection was built over years.\u003c\/p\u003e\n\u003cp\u003eAnd every new game adds another layer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore than what you see. Deeper than one season. Hockey runs below the surface. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ S","offer_id":45104953622723,"sku":"7a3f86df-fbcf-414d-a498-dab147bdd5cb","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45104953655491,"sku":"bc04aafb-95ac-45f1-98fc-844d72292cf1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45104953688259,"sku":"e7a7329b-ed60-4870-bca3-f886db6f9426","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45104953721027,"sku":"2f8c6b5a-5da9-48cc-9b8a-de3c3ad21a8c","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45104953753795,"sku":"7c0741a3-df4d-4ab9-a9ee-dc27b65bf851","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Teal \/ S","offer_id":45104953786563,"sku":"f37293af-9046-4da3-bbaa-a039b3f9f7d8","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Teal \/ M","offer_id":45104953819331,"sku":"68f42817-88ea-4727-8d81-1061f283f14e","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Teal \/ L","offer_id":45104953852099,"sku":"457f50e6-7f89-46db-898f-bd22f69872fe","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Teal \/ XL","offer_id":45104953884867,"sku":"5590df2f-6179-4781-ae96-812feef82cf1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Teal \/ 2XL","offer_id":45104953917635,"sku":"98474d5a-60d2-4377-800d-ad5cd0ab1725","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":45104953950403,"sku":"00dcbb6f-482e-4c44-b0df-a9628b569123","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45104953983171,"sku":"88fce510-5901-4248-ae0d-5d2558b25840","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":45104954015939,"sku":"67cbc664-0108-475b-a7bc-dfe218cd74d7","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":45104954048707,"sku":"da2484eb-ab47-40d8-8150-ef446d769bca","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45104954081475,"sku":"ae3c21cc-2b52-4133-874c-4098f44f4230","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/ac3ccd7d-4133-4534-b23f-22e8df506cad.webp?v=1786403841"},{"product_id":"its-in-my-dna-hockey-helix-woven-into-every-strand-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Is Woven Into Every Strand","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSome passions sit on the surface. Hockey goes deeper. 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One Hockey Story.\u003c\/h3\u003e\n\u003cp\u003eEvery hockey fan has a personal history with the game.\u003c\/p\u003e\n\u003cp\u003eAt first, the two strands might seem separate.\u003c\/p\u003e\n\u003cp\u003eThere's you.\u003c\/p\u003e\n\u003cp\u003eAnd there's hockey.\u003c\/p\u003e\n\u003cp\u003eThen the game starts attaching itself to memories.\u003c\/p\u003e\n\u003cp\u003eA particular season becomes associated with a period of your life.\u003c\/p\u003e\n\u003cp\u003eA certain game reminds you of the people who watched it with you.\u003c\/p\u003e\n\u003cp\u003eA dramatic goal becomes one of those moments you can still replay in your head years later.\u003c\/p\u003e\n\u003cp\u003eSlowly, the strands begin winding together.\u003c\/p\u003e\n\u003cp\u003eThat's the heart of \u003cstrong\u003eWoven Into Every Strand\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eYour life creates the memories.\u003c\/p\u003e\n\u003cp\u003eHockey gives many of those memories their soundtrack.\u003c\/p\u003e\n\u003ch3\u003eThe Helix Keeps Turning\u003c\/h3\u003e\n\u003cp\u003eA helix doesn't travel in a straight line.\u003c\/p\u003e\n\u003cp\u003eNeither does being a hockey fan.\u003c\/p\u003e\n\u003cp\u003eThere are highs.\u003c\/p\u003e\n\u003cp\u003eThere are lows.\u003c\/p\u003e\n\u003cp\u003eThere are stretches when everything seems to be heading exactly where you hoped.\u003c\/p\u003e\n\u003cp\u003eThen hockey turns again.\u003c\/p\u003e\n\u003cp\u003eThat's part of what keeps the game interesting.\u003c\/p\u003e\n\u003cp\u003eYou never know exactly what the next rotation will bring.\u003c\/p\u003e\n\u003cp\u003eAnother great night.\u003c\/p\u003e\n\u003cp\u003eAnother frustrating result.\u003c\/p\u003e\n\u003cp\u003eAnother game that looks ordinary on the schedule but becomes unforgettable by the final horn.\u003c\/p\u003e\n\u003cp\u003eThe strand keeps moving.\u003c\/p\u003e\n\u003cp\u003eAnd you keep following it.\u003c\/p\u003e\n\u003ch3\u003eEvery Twist Adds Another Memory\u003c\/h3\u003e\n\u003cp\u003eThink about how much hockey history can accumulate over the years.\u003c\/p\u003e\n\u003cp\u003eHundreds of games.\u003c\/p\u003e\n\u003cp\u003eThousands of goals.\u003c\/p\u003e\n\u003cp\u003eCountless moments you've completely forgotten.\u003c\/p\u003e\n\u003cp\u003eYet some remain remarkably clear.\u003c\/p\u003e\n\u003cp\u003eThose are the twists that stand out.\u003c\/p\u003e\n\u003cp\u003eThe game that made you believe.\u003c\/p\u003e\n\u003cp\u003eThe comeback nobody expected.\u003c\/p\u003e\n\u003cp\u003eThe save that changed everything.\u003c\/p\u003e\n\u003cp\u003eThe overtime where sitting calmly stopped being an option.\u003c\/p\u003e\n\u003cp\u003eEach one adds another turn to your hockey helix.\u003c\/p\u003e\n\u003cp\u003eIndividually, they're memories.\u003c\/p\u003e\n\u003cp\u003eTogether, they become history.\u003c\/p\u003e\n\u003ch3\u003eIntertwined With the Game\u003c\/h3\u003e\n\u003cp\u003eThis is what separates the helix collection from the fingerprint series.\u003c\/p\u003e\n\u003cp\u003eThe fingerprint represented \u003cstrong\u003eindividual identity\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe helix tells a different story.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConnection.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo strands becoming intertwined.\u003c\/p\u003e\n\u003cp\u003eThe fan doesn't simply observe hockey from the outside.\u003c\/p\u003e\n\u003cp\u003eYears of experiences create a relationship with the game.\u003c\/p\u003e\n\u003cp\u003eYou learn its rhythms.\u003c\/p\u003e\n\u003cp\u003eUnderstand its unpredictability.\u003c\/p\u003e\n\u003cp\u003eDevelop traditions around it.\u003c\/p\u003e\n\u003cp\u003eCarry old memories into new seasons.\u003c\/p\u003e\n\u003cp\u003eHockey becomes threaded through your personal history.\u003c\/p\u003e\n\u003cp\u003eThat's what this shirt represents.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Season After Season\u003c\/h3\u003e\n\u003cp\u003eThe tee uses a \u003cstrong\u003eside-seamed tailored unisex construction\u003c\/strong\u003e designed for comfortable everyday wear. 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Tumble dry on low or hang dry to preserve the tee's shape and size, then store it somewhere cool and dry away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHockey Runs Through the Entire Story\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who can look back across the years and see how often hockey appears.\u003c\/p\u003e\n\u003cp\u003eDifferent seasons.\u003c\/p\u003e\n\u003cp\u003eDifferent memories.\u003c\/p\u003e\n\u003cp\u003eDifferent stages of life.\u003c\/p\u003e\n\u003cp\u003eBut the game keeps winding through them.\u003c\/p\u003e\n\u003cp\u003eAnother puck drops.\u003c\/p\u003e\n\u003cp\u003eAnother strand of memory forms.\u003c\/p\u003e\n\u003cp\u003eAnother turn gets added to the story.\u003c\/p\u003e\n\u003cp\u003eAnd somewhere along the way, hockey stops feeling like something separate from your history.\u003c\/p\u003e\n\u003cp\u003eIt becomes intertwined with it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo strands. Countless memories. One lifelong hockey connection. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ S","offer_id":45105596661955,"sku":"aba32d27-c2b1-4169-9d68-c461e2eb5757","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45105596694723,"sku":"9e3eafe8-24c6-4271-929f-a1c012954e0a","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45105596727491,"sku":"fa36ac32-1804-40f6-86ea-da472b006b79","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45105596760259,"sku":"04a549c9-1177-48b7-bbcb-a074b2decf4e","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45105596793027,"sku":"76fd8324-7254-4822-8852-9996c5c490e2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ S","offer_id":45105596989635,"sku":"72b1dbdc-8832-4c9f-9092-e512b7f4349c","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ M","offer_id":45105597022403,"sku":"16c79674-8be9-402f-af92-e372f1dcb856","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ L","offer_id":45105597055171,"sku":"80c88453-d532-4808-a8ad-3057960310a8","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ XL","offer_id":45105597087939,"sku":"57047a42-70da-4804-8e75-edd645439bf0","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ 2XL","offer_id":45105597120707,"sku":"c405a226-b9ce-4cb5-9f85-fa78c40ea3b2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":45105597153475,"sku":"240b22d1-825c-4f12-81e1-2f5e2a126cbc","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45105597186243,"sku":"d568ef57-e553-43e6-a652-da061f45197d","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":45105597219011,"sku":"4c0111fb-1e02-4178-8137-f83f79a7f423","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":45105597251779,"sku":"63c8dbef-8348-413c-95eb-08b947374195","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45105597284547,"sku":"9b8ded5a-9a98-41ec-9cd0-f6013ee79523","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/f36bbcf5-f787-41da-b3ab-7db349b4bb0f.webp?v=1786384788"},{"product_id":"its-in-my-dna-hockey-helix-double-stranded-devotion-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Devotion Is Double-Stranded","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eTrue hockey devotion has two sides: the moments that make you love the game and the loyalty that keeps you there when the game tests you. The It’s In My DNA Hockey Helix T-Shirt brings those two forces together in a twisting helix—a symbol of passion and commitment travelling side by side through every season.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe first helix design in this collection was about the fan and hockey becoming intertwined.\u003c\/p\u003e\n\u003cp\u003eThis one takes the double-strand idea somewhere different.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePassion on one side. Loyalty on the other.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePassion creates the excitement.\u003c\/p\u003e\n\u003cp\u003eIt's why a breakaway can pull you out of your seat.\u003c\/p\u003e\n\u003cp\u003eWhy overtime makes sitting still nearly impossible.\u003c\/p\u003e\n\u003cp\u003eWhy one perfectly timed goal can turn an ordinary night into a memory.\u003c\/p\u003e\n\u003cp\u003eBut loyalty?\u003c\/p\u003e\n\u003cp\u003eLoyalty is what remains after the excitement settles.\u003c\/p\u003e\n\u003cp\u003eThis edition of the \u003cstrong\u003eIt’s In My DNA Hockey Helix Series\u003c\/strong\u003e introduces the \u003cstrong\u003eDouble-Stranded Devotion\u003c\/strong\u003e concept—a two-part interpretation of hockey fandom where passion creates the emotion and loyalty gives it staying power.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne strand carries the passion.\u003cbr\u003eOne strand carries the loyalty.\u003cbr\u003eTogether, they create devotion.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Maize Yellow and Black\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eS–2XL\u003c\/strong\u003e, with five product images displayed. The tee uses a tailored unisex construction with side seams and is designed for vibrant DTG printing. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eDouble-Stranded Devotion\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eTwo-strand storytelling built around the relationship between passion and loyalty\u003c\/li\u003e\n\u003cli\u003eHelix imagery represents hockey devotion strengthened by two complementary forces\u003c\/li\u003e\n\u003cli\u003eDesigned for fans whose connection survives both unforgettable highs and difficult nights\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Maize Yellow and Black\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-conscious processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes S–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePassion Starts the Story\u003c\/h3\u003e\n\u003cp\u003eMost hockey fans can remember moments when passion took complete control.\u003c\/p\u003e\n\u003cp\u003eThe sudden rush toward the net.\u003c\/p\u003e\n\u003cp\u003eThe puck hitting the post.\u003c\/p\u003e\n\u003cp\u003eThe impossible save.\u003c\/p\u003e\n\u003cp\u003eThe final seconds of a tie game.\u003c\/p\u003e\n\u003cp\u003eYou aren't calmly evaluating whether you should care.\u003c\/p\u003e\n\u003cp\u003eThe reaction arrives immediately.\u003c\/p\u003e\n\u003cp\u003eThat's passion.\u003c\/p\u003e\n\u003cp\u003eIt's fast.\u003c\/p\u003e\n\u003cp\u003eEmotional.\u003c\/p\u003e\n\u003cp\u003eInstinctive.\u003c\/p\u003e\n\u003cp\u003eAnd it's one half of what makes hockey fandom so powerful.\u003c\/p\u003e\n\u003ch3\u003eLoyalty Finishes What Passion Started\u003c\/h3\u003e\n\u003cp\u003ePassion gets most of the attention because it's easy to see.\u003c\/p\u003e\n\u003cp\u003eLoyalty is quieter.\u003c\/p\u003e\n\u003cp\u003eIt appears after the disappointing loss.\u003c\/p\u003e\n\u003cp\u003eDuring the difficult stretch.\u003c\/p\u003e\n\u003cp\u003eWhen expectations aren't being met.\u003c\/p\u003e\n\u003cp\u003eWhen the season isn't delivering the story you hoped to watch.\u003c\/p\u003e\n\u003cp\u003eThat's when the second strand matters.\u003c\/p\u003e\n\u003cp\u003eBecause true hockey devotion isn't built entirely from celebrations.\u003c\/p\u003e\n\u003cp\u003eIt's strengthened by continuing to care when there isn't much to celebrate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePassion makes you cheer.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLoyalty makes you return.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy the Helix Needs Two Strands\u003c\/h3\u003e\n\u003cp\u003eThat's what makes the DNA helix such a strong visual for this edition.\u003c\/p\u003e\n\u003cp\u003eNeither strand tells the complete story alone.\u003c\/p\u003e\n\u003cp\u003ePassion without loyalty can disappear when things become difficult.\u003c\/p\u003e\n\u003cp\u003eLoyalty without passion loses the emotion that makes hockey worth following.\u003c\/p\u003e\n\u003cp\u003eTwist them together and something stronger develops.\u003c\/p\u003e\n\u003cp\u003eYou celebrate because you care.\u003c\/p\u003e\n\u003cp\u003eYou stay because you care.\u003c\/p\u003e\n\u003cp\u003eYou believe again because you care.\u003c\/p\u003e\n\u003cp\u003eThe emotions change from game to game.\u003c\/p\u003e\n\u003cp\u003eThe devotion remains.\u003c\/p\u003e\n\u003ch3\u003eThe Strongest Fans Carry Both\u003c\/h3\u003e\n\u003cp\u003eThere will be seasons when the passion side gets plenty of exercise.\u003c\/p\u003e\n\u003cp\u003eEverything feels possible.\u003c\/p\u003e\n\u003cp\u003eGames become events.\u003c\/p\u003e\n\u003cp\u003eEvery big moment adds another memory.\u003c\/p\u003e\n\u003cp\u003eThen there are seasons when loyalty does considerably more of the heavy lifting.\u003c\/p\u003e\n\u003cp\u003eHockey fans know both.\u003c\/p\u003e\n\u003cp\u003eThat's why the \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e isn't built around winning.\u003c\/p\u003e\n\u003cp\u003eIt's built around \u003cstrong\u003estaying connected\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe scoreboard can't define that connection because the scoreboard changes every night.\u003c\/p\u003e\n\u003cp\u003eReal devotion needs something stronger.\u003c\/p\u003e\n\u003cp\u003eTwo strands provide it.\u003c\/p\u003e\n\u003ch3\u003eEvery Turn Strengthens the Bond\u003c\/h3\u003e\n\u003cp\u003eLook at the shape of a helix.\u003c\/p\u003e\n\u003cp\u003eThe strands don't meet once and separate.\u003c\/p\u003e\n\u003cp\u003eThey keep twisting around one another.\u003c\/p\u003e\n\u003cp\u003eAgain.\u003c\/p\u003e\n\u003cp\u003eAnd again.\u003c\/p\u003e\n\u003cp\u003eThat's how long-term hockey devotion develops.\u003c\/p\u003e\n\u003cp\u003eAnother season brings excitement.\u003c\/p\u003e\n\u003cp\u003eAnother brings disappointment.\u003c\/p\u003e\n\u003cp\u003eAnother creates a memory you'll keep forever.\u003c\/p\u003e\n\u003cp\u003eAnother tests your patience.\u003c\/p\u003e\n\u003cp\u003eEvery turn adds experience.\u003c\/p\u003e\n\u003cp\u003eEvery experience reinforces why passion and loyalty need each other.\u003c\/p\u003e\n\u003cp\u003eEventually, the two become so closely connected that it's difficult to imagine one without the other.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort for Every Side of Fandom\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e designed to provide comfortable everyday wear while maintaining a clean silhouette. Solid colours are made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, with specific cotton-polyester blends used across Ash and Heather variations. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe garment is designed for \u003cstrong\u003eDirect-to-Garment printing\u003c\/strong\u003e, supporting a clean, vibrant and durable helix graphic. The listing also highlights its soft feel, sturdy construction and eco-conscious production processes. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor care, wash in cold water to help preserve the fabric and print vibrancy. Tumble dry on low or hang dry to retain the tee's shape and size, and store it in a cool, dry place away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eTwo Strands That Never Quit\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who understands that lasting hockey devotion requires more than excitement.\u003c\/p\u003e\n\u003cp\u003ePassion gets you invested.\u003c\/p\u003e\n\u003cp\u003eLoyalty keeps you invested.\u003c\/p\u003e\n\u003cp\u003eOne gives you the unforgettable celebrations.\u003c\/p\u003e\n\u003cp\u003eThe other carries you through the nights you'd prefer to forget.\u003c\/p\u003e\n\u003cp\u003eThen the strands twist again.\u003c\/p\u003e\n\u003cp\u003eA new game begins.\u003c\/p\u003e\n\u003cp\u003eA new season creates possibility.\u003c\/p\u003e\n\u003cp\u003eAnd somehow you're ready to experience everything all over again.\u003c\/p\u003e\n\u003cp\u003eThat's not casual fandom.\u003c\/p\u003e\n\u003cp\u003eThat's double-stranded devotion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePassion in one strand. Loyalty in the other. Hockey running through both. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ S","offer_id":45105673633987,"sku":"9727d08e-03cc-44de-a394-6a2db5c08eef","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45105673666755,"sku":"8a702114-ba32-4066-aa6a-1d9c8ee593ba","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45105673699523,"sku":"89c03861-afa3-425f-8d39-d26f265c4436","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45105673732291,"sku":"88c459de-9966-4b03-80af-b5393c25f780","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45105673765059,"sku":"f66ec44d-d776-4e0b-87bd-687c2115255e","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ S","offer_id":45105673797827,"sku":"7066bfbe-81db-460a-816c-fac42b91a9d3","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ M","offer_id":45105673830595,"sku":"1fbeaba7-1111-4778-822e-618c48053d15","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ L","offer_id":45105673863363,"sku":"d136044e-541e-4370-8105-9b732a3436f2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ XL","offer_id":45105673896131,"sku":"f5461e72-6f20-4ad0-bc94-33e1a359f005","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ 2XL","offer_id":45105673928899,"sku":"ec9b6b88-6080-449a-ab54-d6653bccc6d2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":45105673961667,"sku":"9127a25a-3750-45f7-ab26-0eb9a3a7dd16","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45105673994435,"sku":"aa27cfe5-4b98-466d-a23f-1c93e4c9ca8c","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":45105674027203,"sku":"27bc7ab8-a5cb-4fa2-9aef-cdeb79752861","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":45105674059971,"sku":"871fa5c9-f9ec-48c6-a562-847258e5f499","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45105674092739,"sku":"a82083f4-0a0c-4da5-840d-efff49f55772","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/b9a2986e-244c-4711-9cdd-4981e4de9eff.webp?v=1786385034"},{"product_id":"its-in-my-dna-hockey-helix-built-on-hockey-instinct-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Built on Hockey Instinct","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eLong before you have time to analyze what is happening, your hockey instincts have already reacted. 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concept—a reflex-driven interpretation of the DNA helix built around the reactions that dedicated fans develop naturally through years with the game.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSee the opening.\u003cbr\u003eFeel the momentum.\u003cbr\u003eReact before you think.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNobody teaches you these instincts directly.\u003c\/p\u003e\n\u003cp\u003eThey develop through repetition.\u003c\/p\u003e\n\u003cp\u003eGame after game.\u003c\/p\u003e\n\u003cp\u003eSeason after season.\u003c\/p\u003e\n\u003cp\u003eEventually, hockey begins communicating in a language you understand almost automatically.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Maize Yellow, True Royal and Black\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eS–2XL\u003c\/strong\u003e, with six product images displayed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eBuilt on Hockey Instinct\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eReflex-driven storytelling focused on automatic hockey awareness\u003c\/li\u003e\n\u003cli\u003eHelix imagery represents instincts strengthened through seasons with the game\u003c\/li\u003e\n\u003cli\u003eCreated for fans who recognize developing plays almost before they happen\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Maize Yellow, True Royal and Black\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-conscious processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes S–2XL\u003c\/li\u003e\n\u003cli\u003eSix product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eYour Eyes Know Where the Puck Is Going\u003c\/h3\u003e\n\u003cp\u003eNew hockey fans watch the puck.\u003c\/p\u003e\n\u003cp\u003eExperienced fans eventually start watching everything around it.\u003c\/p\u003e\n\u003cp\u003eThe player moving into open space.\u003c\/p\u003e\n\u003cp\u003eThe passing lane beginning to appear.\u003c\/p\u003e\n\u003cp\u003eThe defender taking one step too far.\u003c\/p\u003e\n\u003cp\u003eThe possibility developing before the puck ever arrives.\u003c\/p\u003e\n\u003cp\u003eYou might not consciously analyze every detail.\u003c\/p\u003e\n\u003cp\u003eYou don't have to.\u003c\/p\u003e\n\u003cp\u003eYou've seen enough hockey for your brain to recognize the pattern.\u003c\/p\u003e\n\u003cp\u003eThat's the inspiration behind \u003cstrong\u003eBuilt on Hockey Instinct\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eThe Reaction Comes First\u003c\/h3\u003e\n\u003cp\u003eSome hockey moments happen too quickly for careful thought.\u003c\/p\u003e\n\u003cp\u003eA turnover near the net.\u003c\/p\u003e\n\u003cp\u003eA sudden breakaway.\u003c\/p\u003e\n\u003cp\u003eA shot through traffic.\u003c\/p\u003e\n\u003cp\u003eA rebound sitting loose for what feels like an eternity but is probably less than a second.\u003c\/p\u003e\n\u003cp\u003eYour reaction arrives immediately.\u003c\/p\u003e\n\u003cp\u003eSometimes the sound comes out before you even know what you're saying.\u003c\/p\u003e\n\u003cp\u003eThat's part of becoming deeply familiar with the game.\u003c\/p\u003e\n\u003cp\u003eHockey operates at speed.\u003c\/p\u003e\n\u003cp\u003eEventually, the fan learns to operate at speed too.\u003c\/p\u003e\n\u003ch3\u003eInstinct Is Earned Through Repetition\u003c\/h3\u003e\n\u003cp\u003eThis edition takes the helix somewhere different from intertwined strands or double-stranded devotion.\u003c\/p\u003e\n\u003cp\u003eIt's about \u003cstrong\u003erepetition becoming instinct\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eEvery game gives you more information.\u003c\/p\u003e\n\u003cp\u003eEvery season reinforces familiar situations.\u003c\/p\u003e\n\u003cp\u003eYou've seen enough late leads to know when you're uncomfortable.\u003c\/p\u003e\n\u003cp\u003eYou've watched enough power plays to recognize when something is opening up.\u003c\/p\u003e\n\u003cp\u003eYou've witnessed enough strange bounces to know the safest prediction in hockey is that nothing is completely safe.\u003c\/p\u003e\n\u003cp\u003eThe reactions become faster because the history behind them keeps getting longer.\u003c\/p\u003e\n\u003ch3\u003eThe Helix Never Stops Learning\u003c\/h3\u003e\n\u003cp\u003eThink of every turn in the helix as another hockey experience.\u003c\/p\u003e\n\u003cp\u003eOne teaches patience.\u003c\/p\u003e\n\u003cp\u003eAnother teaches anticipation.\u003c\/p\u003e\n\u003cp\u003eOne reminds you never to assume a puck is going where it appears to be going.\u003c\/p\u003e\n\u003cp\u003eAnother permanently teaches you not to celebrate until you're absolutely certain the play is finished.\u003c\/p\u003e\n\u003cp\u003eThe turns accumulate.\u003c\/p\u003e\n\u003cp\u003eSo does your understanding.\u003c\/p\u003e\n\u003cp\u003eEventually, you're not simply watching isolated plays.\u003c\/p\u003e\n\u003cp\u003eYou're recognizing possibilities.\u003c\/p\u003e\n\u003cp\u003eThat's hockey instinct built over time.\u003c\/p\u003e\n\u003ch3\u003eThe Moment Before the Moment\u003c\/h3\u003e\n\u003cp\u003eSome of the most exciting seconds in hockey happen before anything officially happens.\u003c\/p\u003e\n\u003cp\u003eYou see the opportunity.\u003c\/p\u003e\n\u003cp\u003eThe crowd senses it.\u003c\/p\u003e\n\u003cp\u003eThe puck starts moving.\u003c\/p\u003e\n\u003cp\u003eAnd for one fraction of a second, everyone knows something might be coming.\u003c\/p\u003e\n\u003cp\u003eThat's the moment before the moment.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e celebrates the fan who lives inside that anticipation.\u003c\/p\u003e\n\u003cp\u003eYou recognize the setup.\u003c\/p\u003e\n\u003cp\u003eYour instincts activate.\u003c\/p\u003e\n\u003cp\u003eNow you're waiting to discover whether hockey delivers what you think you're seeing.\u003c\/p\u003e\n\u003cp\u003eSometimes it does.\u003c\/p\u003e\n\u003cp\u003eSometimes it creates something completely different.\u003c\/p\u003e\n\u003cp\u003eThat's why you keep watching.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort That Comes Naturally\u003c\/h3\u003e\n\u003cp\u003eThe tee uses a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e designed for everyday comfort and a clean silhouette. Solid colours are made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, while specific Ash and Heather variations incorporate polyester blends. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt's designed for \u003cstrong\u003eDirect-to-Garment printing\u003c\/strong\u003e, supporting a clean, vibrant and durable helix graphic. The listing also emphasizes the garment's soft feel, sturdy construction and eco-conscious production processes. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor care, wash in cold water to help preserve the fabric and print vibrancy. Tumble dry on low or hang dry to maintain the shirt's shape and size, then store it in a cool, dry place away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHockey Becomes Second Nature\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who has watched enough hockey that certain reactions no longer require instructions.\u003c\/p\u003e\n\u003cp\u003eYou sense the danger.\u003c\/p\u003e\n\u003cp\u003eRecognize the opportunity.\u003c\/p\u003e\n\u003cp\u003eFeel momentum shifting.\u003c\/p\u003e\n\u003cp\u003eKnow when the final minute is going to feel considerably longer than sixty seconds.\u003c\/p\u003e\n\u003cp\u003eThose instincts weren't there because of one game.\u003c\/p\u003e\n\u003cp\u003eThey developed across hundreds of them.\u003c\/p\u003e\n\u003cp\u003eEvery puck drop added experience.\u003c\/p\u003e\n\u003cp\u003eEvery season sharpened the reaction.\u003c\/p\u003e\n\u003cp\u003eAnd eventually, hockey became something you didn't simply understand.\u003c\/p\u003e\n\u003cp\u003eYou could \u003cstrong\u003efeel it developing\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEyes on the play. Instincts already moving. Hockey built into every turn of the helix. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ S","offer_id":45105699619011,"sku":"8f04d22c-93d2-4bb0-bb49-1a99be70feb8","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45105699651779,"sku":"798c1b5e-768a-481c-803b-0f9cbc9cf880","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45105699684547,"sku":"6ab7c0fb-916b-4f11-8473-d4254c72ccea","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45105699717315,"sku":"5acb8a2c-010b-47f6-a6c0-6d29adc96aa1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45105699750083,"sku":"04a2fe51-30e6-4205-b560-b1f1bcb662e1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ S","offer_id":45105699782851,"sku":"4c93be37-08ea-409b-b21b-32754f5556ee","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ M","offer_id":45105699815619,"sku":"95c22a4e-ad43-4aa2-876a-a9af37a730a0","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ L","offer_id":45105699848387,"sku":"e01772ea-8bc0-4830-a841-b018ce0d0b34","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ XL","offer_id":45105699881155,"sku":"ef03bf83-042d-430a-9631-d106290f1908","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maize Yellow \/ 2XL","offer_id":45105699913923,"sku":"6c8cc179-ad8c-41c0-914b-1c211ea7e73b","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ S","offer_id":45105699946691,"sku":"d7812e9d-7015-487f-9626-596576fc61b4","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ M","offer_id":45105699979459,"sku":"241a7fac-3d0e-4efb-a1dc-61f79b9cfa54","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ L","offer_id":45105700012227,"sku":"5301f147-2711-4b56-99f0-734addf8e2d4","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ XL","offer_id":45105700044995,"sku":"f58387b0-6771-4367-9878-068d91ea63c7","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ 2XL","offer_id":45105700077763,"sku":"ab8dc9ce-8fee-4285-acdb-920f60013f5f","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":45105700110531,"sku":"e6768f8b-394a-4736-9a36-a1b017f493fe","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45105700143299,"sku":"2d1b4073-a173-474e-afdd-c8ef1a0d0fb4","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":45105700176067,"sku":"6ba0cfa8-e790-4e03-9217-c6535ea5e703","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":45105700208835,"sku":"87a99fb0-338a-497d-b546-3db4f9c88c28","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45105700241603,"sku":"4887724a-ab94-473f-9951-a4af79599c15","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/24126f52-5fd3-40cc-a11c-2dc278acbd36.webp?v=1786385232"},{"product_id":"its-in-my-dna-hockey-helix-generations-of-passion-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Runs Through Every Generation","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSome hockey traditions begin long before you realize they're becoming traditions. Someone introduces you to the game. You learn the rituals, hear the stories and experience the excitement for yourself. Years later, you may find yourself passing those same traditions forward. The It’s In My DNA Hockey Helix T-Shirt celebrates the way hockey passion can travel through generations.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe DNA helix gives this edition a completely different story within the collection.\u003c\/p\u003e\n\u003cp\u003eThis time, the strands don't simply represent the individual fan.\u003c\/p\u003e\n\u003cp\u003eThey represent \u003cstrong\u003econtinuity\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe memories handed down.\u003c\/p\u003e\n\u003cp\u003eThe traditions kept alive.\u003c\/p\u003e\n\u003cp\u003eThe hockey stories that survive because somebody tells them again.\u003c\/p\u003e\n\u003cp\u003eThis edition of the \u003cstrong\u003eIt’s In My DNA Hockey Helix Series\u003c\/strong\u003e introduces the \u003cstrong\u003eGenerations of Passion\u003c\/strong\u003e concept—a legacy-driven interpretation of the helix built around hockey's remarkable ability to connect different generations through one shared game.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne generation discovers it.\u003cbr\u003eAnother carries it forward.\u003cbr\u003eThe hockey story keeps growing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaybe someone first explained the game to you.\u003c\/p\u003e\n\u003cp\u003eMaybe you remember watching beside a parent, grandparent, sibling or friend.\u003c\/p\u003e\n\u003cp\u003ePerhaps you're now the person introducing someone else to hockey.\u003c\/p\u003e\n\u003cp\u003eThat's how traditions survive.\u003c\/p\u003e\n\u003cp\u003eNot because they're written down.\u003c\/p\u003e\n\u003cp\u003eBecause they're shared.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Red and Black\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eS–2XL\u003c\/strong\u003e, with three product images displayed. The garment uses a tailored unisex construction with side seams and solid colours are made from 100% Airlume combed and ring-spun cotton. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eGenerations of Passion\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eLegacy-driven storytelling centered on hockey traditions being carried forward\u003c\/li\u003e\n\u003cli\u003eHelix imagery symbolizes continuity between past, present and future fans\u003c\/li\u003e\n\u003cli\u003eDesigned around shared memories, inherited rituals and lasting hockey connections\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Red and Black\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-conscious processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes S–2XL\u003c\/li\u003e\n\u003cli\u003eThree product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEvery Hockey Story Has a Beginning\u003c\/h3\u003e\n\u003cp\u003eAsk enough longtime fans how hockey became important to them and you'll often discover another person somewhere near the beginning of the story.\u003c\/p\u003e\n\u003cp\u003eSomeone turned on the game.\u003c\/p\u003e\n\u003cp\u003eSomeone explained what was happening.\u003c\/p\u003e\n\u003cp\u003eSomeone celebrated loudly enough to make you wonder what all the excitement was about.\u003c\/p\u003e\n\u003cp\u003eThen you started understanding.\u003c\/p\u003e\n\u003cp\u003eThe names became familiar.\u003c\/p\u003e\n\u003cp\u003eThe rules made sense.\u003c\/p\u003e\n\u003cp\u003eThe anticipation before puck drop started feeling natural.\u003c\/p\u003e\n\u003cp\u003eBefore long, hockey wasn't simply somebody else's tradition anymore.\u003c\/p\u003e\n\u003cp\u003eIt had become yours.\u003c\/p\u003e\n\u003ch3\u003eThe Stories Travel Forward\u003c\/h3\u003e\n\u003cp\u003eHockey history isn't preserved only through statistics.\u003c\/p\u003e\n\u003cp\u003eFans preserve it too.\u003c\/p\u003e\n\u003cp\u003eThey tell stories about games that happened years ago.\u003c\/p\u003e\n\u003cp\u003eAbout unbelievable comebacks.\u003c\/p\u003e\n\u003cp\u003eAbout moments everyone remembers differently.\u003c\/p\u003e\n\u003cp\u003eAbout seasons that somehow still come up in conversation.\u003c\/p\u003e\n\u003cp\u003eEventually, younger fans begin collecting stories of their own.\u003c\/p\u003e\n\u003cp\u003eThat's where \u003cstrong\u003eGenerations of Passion\u003c\/strong\u003e gets its meaning.\u003c\/p\u003e\n\u003cp\u003eEvery generation inherits some hockey history.\u003c\/p\u003e\n\u003cp\u003eThen it adds another chapter.\u003c\/p\u003e\n\u003ch3\u003eThe Helix Connects Past and Future\u003c\/h3\u003e\n\u003cp\u003eA helix is a fitting symbol for something that continues.\u003c\/p\u003e\n\u003cp\u003eTurn after turn.\u003c\/p\u003e\n\u003cp\u003eStrand after strand.\u003c\/p\u003e\n\u003cp\u003eThat's the creative heart of this edition.\u003c\/p\u003e\n\u003cp\u003eImagine one part representing the hockey memories that came before you.\u003c\/p\u003e\n\u003cp\u003eAnother represents the experiences you're creating now.\u003c\/p\u003e\n\u003cp\u003eKeep following the helix and you reach memories that haven't happened yet.\u003c\/p\u003e\n\u003cp\u003eFuture games.\u003c\/p\u003e\n\u003cp\u003eFuture traditions.\u003c\/p\u003e\n\u003cp\u003eFuture fans experiencing their first unforgettable hockey moment.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e celebrates the entire chain.\u003c\/p\u003e\n\u003cp\u003eNot one season.\u003c\/p\u003e\n\u003cp\u003eNot one era.\u003c\/p\u003e\n\u003cp\u003eThe continuation of hockey passion itself.\u003c\/p\u003e\n\u003ch3\u003eTraditions Don't Need an Instruction Manual\u003c\/h3\u003e\n\u003cp\u003eSome traditions are surprisingly specific.\u003c\/p\u003e\n\u003cp\u003eWhere everyone watches.\u003c\/p\u003e\n\u003cp\u003eWhat happens before the game.\u003c\/p\u003e\n\u003cp\u003eWho refuses to move during a winning stretch.\u003c\/p\u003e\n\u003cp\u003eWhich stories get repeated whenever hockey comes up.\u003c\/p\u003e\n\u003cp\u003eNobody formally decides these things will become traditions.\u003c\/p\u003e\n\u003cp\u003eThey just happen often enough that eventually changing them feels wrong.\u003c\/p\u003e\n\u003cp\u003eThen somebody new joins in.\u003c\/p\u003e\n\u003cp\u003eThey learn the ritual.\u003c\/p\u003e\n\u003cp\u003eSoon they're participating without thinking about it.\u003c\/p\u003e\n\u003cp\u003eThat's how hockey traditions move forward.\u003c\/p\u003e\n\u003cp\u003eNot through instructions.\u003c\/p\u003e\n\u003cp\u003eThrough repetition.\u003c\/p\u003e\n\u003ch3\u003eSomeday, You'll Tell the Story\u003c\/h3\u003e\n\u003cp\u003eEvery generation gets its own moments.\u003c\/p\u003e\n\u003cp\u003eRight now, some games still feel recent.\u003c\/p\u003e\n\u003cp\u003eSome incredible plays feel like they happened yesterday.\u003c\/p\u003e\n\u003cp\u003eGive them enough time and they'll become the stories you tell somebody else.\u003c\/p\u003e\n\u003cp\u003eYou'll explain why that night mattered.\u003c\/p\u003e\n\u003cp\u003eWhere you were.\u003c\/p\u003e\n\u003cp\u003eWho you were watching with.\u003c\/p\u003e\n\u003cp\u003eWhat happened when the puck went in.\u003c\/p\u003e\n\u003cp\u003eAnd somebody who wasn't there will know the story because \u003cstrong\u003eyou carried it forward\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThat's hockey legacy in its simplest form.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort for Traditions That Continue\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e designed for comfortable everyday wear. Solid colours use \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, while Ash and Heather variations use the specified cotton-polyester blends. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe garment is optimized for \u003cstrong\u003eDirect-to-Garment printing\u003c\/strong\u003e, supporting a clean, vibrant and long-lasting helix graphic. The product specifications also emphasize softness, sturdy construction and eco-conscious production processes and materials. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor care, cold-water washing is recommended to help preserve the fabric and print vibrancy. Tumble dry on low or hang dry to maintain the tee's shape and size, then store it in a cool, dry place away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKeep the Hockey Story Moving\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who understands that some of the best parts of hockey don't belong exclusively to one person.\u003c\/p\u003e\n\u003cp\u003eThey're shared.\u003c\/p\u003e\n\u003cp\u003ePassed along.\u003c\/p\u003e\n\u003cp\u003eRetold.\u003c\/p\u003e\n\u003cp\u003eSomeone helped create your connection to the game.\u003c\/p\u003e\n\u003cp\u003eYou've added your own memories since.\u003c\/p\u003e\n\u003cp\u003eAnd maybe one day another fan will trace part of their hockey story back to you.\u003c\/p\u003e\n\u003cp\u003eThat's how passion becomes tradition.\u003c\/p\u003e\n\u003cp\u003eThat's how tradition becomes legacy.\u003c\/p\u003e\n\u003cp\u003eAnd that's how the hockey story keeps moving from one generation to the next.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInherited memories. New chapters. A hockey tradition built to keep going. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ S","offer_id":45106217844931,"sku":"4134d568-9dd9-4b8f-bd1d-8a3021dc6f5d","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45106217877699,"sku":"5c23a3b7-c9ad-48b7-b364-c231c34bd0d2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45106217910467,"sku":"d4c6a2ff-ed0a-4714-a12b-c2dbb7f499a8","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45106217943235,"sku":"379376fe-7133-494e-b720-261d9c7946da","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45106217976003,"sku":"a1148b81-9f68-45dc-bc39-eb479d4aefd2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ S","offer_id":45106218008771,"sku":"d210b80b-317b-411a-a33e-23d0761d8cd2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ M","offer_id":45106218041539,"sku":"13ce87da-a75a-4621-ace1-13558972ac72","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ L","offer_id":45106218074307,"sku":"7fc2d039-9141-4e5f-a544-fd662524c69e","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ XL","offer_id":45106218107075,"sku":"a9d19db9-a128-40d0-b6dc-9bffc3115b91","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ 2XL","offer_id":45106218139843,"sku":"df306955-1780-4da9-8b90-ef6894dbf755","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":45106218172611,"sku":"7a7c2243-562e-4ce6-aa4e-356a563591a1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45106218205379,"sku":"dc5f3e6a-6a37-490d-8472-882483c12e4b","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":45106218238147,"sku":"2f8f5731-2cad-4afc-8161-ae18bf0b7bf2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":45106218270915,"sku":"b40eeef0-8055-40f4-bb74-5cc4e1ecb6a1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45106218303683,"sku":"2f33d8a1-f61f-41c0-b6a2-eec94b8af8db","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/22277f64-1ec4-4666-9a96-38d2a8fc9482.webp?v=1786389959"},{"product_id":"its-in-my-dna-hockey-helix-engineered-for-emotion-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Engineered for Hockey Emotion","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eHockey has an extraordinary ability to make you feel everything. 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The anticipation appears automatically. The reactions arrive instantly. The emotional investment is already switched on. The It’s In My DNA Hockey Helix T-Shirt celebrates the fan whose connection to hockey feels less like something learned and more like something permanently hardwired into the system.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSome passions require effort.\u003c\/p\u003e\n\u003cp\u003eHockey doesn't.\u003c\/p\u003e\n\u003cp\u003eAt least not once it has become part of your internal wiring.\u003c\/p\u003e\n\u003cp\u003eYou see a developing rush and attention locks in.\u003c\/p\u003e\n\u003cp\u003eYou hear the familiar sounds of a game and immediately know what's happening.\u003c\/p\u003e\n\u003cp\u003eThe clock reaches the final minutes of a close contest and somehow your entire nervous system receives the memo.\u003c\/p\u003e\n\u003cp\u003eThis edition of the \u003cstrong\u003eIt’s In My DNA Hockey Helix Series\u003c\/strong\u003e introduces the \u003cstrong\u003eHardwired for Hockey\u003c\/strong\u003e concept—a circuitry-inspired interpretation of the DNA helix built around hockey reactions that seem permanently connected.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSignal received.\u003cbr\u003eHockey detected.\u003cbr\u003eSystem fully engaged.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere's no button to press.\u003c\/p\u003e\n\u003cp\u003eNo setting to activate.\u003c\/p\u003e\n\u003cp\u003eNo instruction manual.\u003c\/p\u003e\n\u003cp\u003eThe connection is already there.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Red and Black\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eS–2XL\u003c\/strong\u003e, with \u003cstrong\u003efive product images\u003c\/strong\u003e displayed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey DNA helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eHardwired for Hockey\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eCircuitry-inspired storytelling gives this edition a separate creative identity\u003c\/li\u003e\n\u003cli\u003eHelix imagery represents a permanent internal connection to hockey\u003c\/li\u003e\n\u003cli\u003eBuilt around automatic game-day awareness, reactions and emotional investment\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Red and Black\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-conscious processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes S–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe Hockey Circuit Is Always Live\u003c\/h3\u003e\n\u003cp\u003eThere are certain signals a hockey fan recognizes immediately.\u003c\/p\u003e\n\u003cp\u003eA sudden change in crowd noise.\u003c\/p\u003e\n\u003cp\u003eThe tension of a developing scoring chance.\u003c\/p\u003e\n\u003cp\u003eThe final seconds disappearing from the clock.\u003c\/p\u003e\n\u003cp\u003eThe unmistakable chaos created by a loose puck near the net.\u003c\/p\u003e\n\u003cp\u003eYour attention doesn't need to be requested.\u003c\/p\u003e\n\u003cp\u003eIt arrives automatically.\u003c\/p\u003e\n\u003cp\u003eThat's the idea behind \u003cstrong\u003eHardwired for Hockey\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eYears with the game create connections so familiar that eventually the response feels instantaneous.\u003c\/p\u003e\n\u003cp\u003eThe signal comes in.\u003c\/p\u003e\n\u003cp\u003eThe fan reacts.\u003c\/p\u003e\n\u003ch3\u003eNo Manual Activation Required\u003c\/h3\u003e\n\u003cp\u003eImagine needing to consciously activate hockey mode before every game.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep one:\u003c\/strong\u003e Remember that you care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep two:\u003c\/strong\u003e Generate appropriate excitement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep three:\u003c\/strong\u003e Become emotionally invested.\u003c\/p\u003e\n\u003cp\u003eFortunately, none of that is necessary.\u003c\/p\u003e\n\u003cp\u003ePuck drop handles the activation process just fine.\u003c\/p\u003e\n\u003cp\u003eThe interest is already installed.\u003c\/p\u003e\n\u003cp\u003eThe anticipation is already available.\u003c\/p\u003e\n\u003cp\u003eAnd if the game reaches overtime, the system apparently has an automatic maximum-intensity setting nobody remembers authorizing.\u003c\/p\u003e\n\u003ch3\u003eEvery Connection Leads Back to Hockey\u003c\/h3\u003e\n\u003cp\u003eThe helix gives this concept a visual structure.\u003c\/p\u003e\n\u003cp\u003eThink of its connecting points like pathways.\u003c\/p\u003e\n\u003cp\u003eOne leads to anticipation.\u003c\/p\u003e\n\u003cp\u003eAnother to tradition.\u003c\/p\u003e\n\u003cp\u003eAnother to old memories.\u003c\/p\u003e\n\u003cp\u003eAnother to the completely rational belief that watching the final minutes while standing instead of sitting might somehow be necessary.\u003c\/p\u003e\n\u003cp\u003eDifferent pathways.\u003c\/p\u003e\n\u003cp\u003eSame destination.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHockey.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat's what makes long-term fandom interesting.\u003c\/p\u003e\n\u003cp\u003eThe game becomes connected to so many experiences that eventually almost anything can activate a hockey memory.\u003c\/p\u003e\n\u003ch3\u003eHockey Has Direct Access\u003c\/h3\u003e\n\u003cp\u003eSome interests remain neatly compartmentalized.\u003c\/p\u003e\n\u003cp\u003eHockey has a tendency to ignore those boundaries.\u003c\/p\u003e\n\u003cp\u003eA conversation can suddenly become about hockey.\u003c\/p\u003e\n\u003cp\u003eA familiar number can remind you of a player.\u003c\/p\u003e\n\u003cp\u003eA date can bring back a particular game.\u003c\/p\u003e\n\u003cp\u003eAn old photograph can trigger memories of an entire season.\u003c\/p\u003e\n\u003cp\u003eThe game has apparently been granted direct access to the memory system.\u003c\/p\u003e\n\u003cp\u003eAnd once it's in there, good luck removing it.\u003c\/p\u003e\n\u003cp\u003eNot that you'd want to.\u003c\/p\u003e\n\u003ch3\u003eBuilt to Process the Unexpected\u003c\/h3\u003e\n\u003cp\u003eAny system designed for hockey needs to handle unpredictability.\u003c\/p\u003e\n\u003cp\u003eFortunately, longtime fans have plenty of processing experience.\u003c\/p\u003e\n\u003cp\u003eUnexpected bounce?\u003c\/p\u003e\n\u003cp\u003eProcessing.\u003c\/p\u003e\n\u003cp\u003eSudden turnover?\u003c\/p\u003e\n\u003cp\u003eProcessing considerably faster.\u003c\/p\u003e\n\u003cp\u003eGoal with seconds remaining?\u003c\/p\u003e\n\u003cp\u003eSystem temporarily overloaded.\u003c\/p\u003e\n\u003cp\u003eHockey teaches you that the situation can change without warning.\u003c\/p\u003e\n\u003cp\u003eThat's why the strongest internal wiring isn't built around expecting one particular outcome.\u003c\/p\u003e\n\u003cp\u003eIt's built around staying connected regardless of what happens next.\u003c\/p\u003e\n\u003ch3\u003eThe Wiring Gets Stronger Every Season\u003c\/h3\u003e\n\u003cp\u003eConnections become stronger through repetition.\u003c\/p\u003e\n\u003cp\u003eHockey fandom works the same way.\u003c\/p\u003e\n\u003cp\u003eAnother game creates another reaction.\u003c\/p\u003e\n\u003cp\u003eAnother season adds more memories.\u003c\/p\u003e\n\u003cp\u003eAnother dramatic finish reinforces why you never leave early.\u003c\/p\u003e\n\u003cp\u003eAnother difficult stretch reminds you that loyalty can't depend entirely on results.\u003c\/p\u003e\n\u003cp\u003eThe wiring keeps developing.\u003c\/p\u003e\n\u003cp\u003eEventually, the connection doesn't need explaining.\u003c\/p\u003e\n\u003cp\u003eYou've followed hockey long enough that caring feels natural.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort Built Into the System\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e designed for comfortable everyday wear. Solid colours are made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, while Ash and Heather variations use specified cotton-polyester blends. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe garment is designed for \u003cstrong\u003eDirect-to-Garment printing\u003c\/strong\u003e, helping produce a clean, vibrant and durable helix graphic. The product specifications also emphasize softness, sturdy construction and eco-conscious production processes and materials. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help maintain the fabric and print vibrancy. Tumble dry on low or hang dry to preserve the tee's shape and size, then store it in a cool, dry place away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003ePermanently Connected to the Game\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who no longer needs to explain why hockey gets such an immediate response.\u003c\/p\u003e\n\u003cp\u003eThe connection has been established.\u003c\/p\u003e\n\u003cp\u003eYears of games reinforced it.\u003c\/p\u003e\n\u003cp\u003eMemories strengthened it.\u003c\/p\u003e\n\u003cp\u003eTraditions kept it active.\u003c\/p\u003e\n\u003cp\u003eAnd every new season sends another signal through the system.\u003c\/p\u003e\n\u003cp\u003eYou don't have to switch hockey passion on.\u003c\/p\u003e\n\u003cp\u003eYou simply have to wait for the puck to drop.\u003c\/p\u003e\n\u003cp\u003eEverything else activates automatically.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConnection permanent. Signal strong. Hockey hardwired into every strand. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ S","offer_id":45106309923011,"sku":"8f92d2f3-14fb-42ca-b9d6-2a5a151e21ff","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45106309955779,"sku":"60fa049a-a0c0-4c43-ab93-3e62486da22f","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45106309988547,"sku":"1309e305-4fab-4ebb-bfbe-fce2ac8028aa","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45106310021315,"sku":"bacd0e0c-2ba5-46df-b9a2-f3517d5ffa83","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45106310054083,"sku":"54dcddfd-685e-47dd-a6b5-4f8f323fe862","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ S","offer_id":45106310086851,"sku":"05961c8a-90c2-47b1-a763-fc2370cd6f73","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ M","offer_id":45106310119619,"sku":"41ece414-af45-4a3c-a901-21f71073e17e","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ L","offer_id":45106310152387,"sku":"8341c775-479b-4a40-b321-e735ec743c64","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ XL","offer_id":45106310185155,"sku":"918523c7-5f9a-438e-9b1b-dd1b6608c42a","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ 2XL","offer_id":45106310217923,"sku":"2b0934f8-4ae4-41ef-be6f-b38d798b3f3a","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":45106310250691,"sku":"5298f912-0ae6-4621-9dd5-ebf1fba3a915","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45106310283459,"sku":"dc787b5d-8d28-4f76-bce1-efdf4a57c5e6","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":45106310316227,"sku":"dbcfb6de-5934-4bcd-b95e-d97fd6ce3d1c","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":45106310348995,"sku":"ea8b37d6-3e35-4e09-86c7-c561aad7dcbd","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45106310381763,"sku":"0bb1cee9-467f-4a36-b6fe-09d859157478","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/a9548e23-ebc5-48f2-8333-6c22973c0090.webp?v=1786390803"},{"product_id":"its-in-my-dna-hockey-helix-core-sequence-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Is in the Core Sequence","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eStrip away the schedules, scores and individual seasons and something deeper remains—the reason hockey mattered enough to become part of your story in the first place. The It’s In My DNA Hockey Helix T-Shirt celebrates that foundation, representing a connection to the game that feels written directly into your core sequence.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEvery hockey fan accumulates layers.\u003c\/p\u003e\n\u003cp\u003eGames.\u003c\/p\u003e\n\u003cp\u003eMemories.\u003c\/p\u003e\n\u003cp\u003eTraditions.\u003c\/p\u003e\n\u003cp\u003eOpinions.\u003c\/p\u003e\n\u003cp\u003eCelebrations.\u003c\/p\u003e\n\u003cp\u003eDisappointments.\u003c\/p\u003e\n\u003cp\u003eBut beneath all of them is something simpler.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou care about hockey.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat's the foundation everything else was built upon.\u003c\/p\u003e\n\u003cp\u003eThis edition of the \u003cstrong\u003eIt’s In My DNA Hockey Helix Series\u003c\/strong\u003e introduces the \u003cstrong\u003eCore Hockey Sequence\u003c\/strong\u003e concept—a foundation-driven interpretation of the helix that explores what remains when you trace years of fandom all the way back to its source.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDifferent seasons.\u003cbr\u003eDifferent memories.\u003cbr\u003eThe same core sequence.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe game changes constantly.\u003c\/p\u003e\n\u003cp\u003eYour history with it keeps growing.\u003c\/p\u003e\n\u003cp\u003eBut that original connection remains remarkably recognizable.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Heather True Royal and Maroon\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eXS–2XL\u003c\/strong\u003e, with five product images displayed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eCore Hockey Sequence\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eFoundation-focused storytelling centered on the deepest layer of hockey fandom\u003c\/li\u003e\n\u003cli\u003eHelix imagery represents the underlying sequence connecting years of hockey experiences\u003c\/li\u003e\n\u003cli\u003eDesigned around the idea that seasons change while the core passion remains\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Heather True Royal and Maroon\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-friendly processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes XS–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTrace It Back to the Beginning\u003c\/h3\u003e\n\u003cp\u003eEvery longtime fan has thousands of hockey memories.\u003c\/p\u003e\n\u003cp\u003eBut somewhere underneath them is a beginning.\u003c\/p\u003e\n\u003cp\u003eMaybe you remember yours clearly.\u003c\/p\u003e\n\u003cp\u003eMaybe hockey entered your life so early that identifying the exact starting point is impossible.\u003c\/p\u003e\n\u003cp\u003eEither way, something clicked.\u003c\/p\u003e\n\u003cp\u003eThe game became interesting.\u003c\/p\u003e\n\u003cp\u003eInteresting became exciting.\u003c\/p\u003e\n\u003cp\u003eExciting became important.\u003c\/p\u003e\n\u003cp\u003eThen years passed and what began as a simple connection accumulated an entire history.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCore Hockey Sequence\u003c\/strong\u003e is about tracing all those layers backward and finding the passion that started everything.\u003c\/p\u003e\n\u003ch3\u003eThe Sequence Stays Familiar\u003c\/h3\u003e\n\u003cp\u003eHockey never stands still.\u003c\/p\u003e\n\u003cp\u003eNew seasons arrive.\u003c\/p\u003e\n\u003cp\u003eExpectations change.\u003c\/p\u003e\n\u003cp\u003eOld memories become stories.\u003c\/p\u003e\n\u003cp\u003eNew memories take their place beside them.\u003c\/p\u003e\n\u003cp\u003eEven the way you experience the game can change over time.\u003c\/p\u003e\n\u003cp\u003eBut certain things remain remarkably consistent.\u003c\/p\u003e\n\u003cp\u003eThe anticipation before something important.\u003c\/p\u003e\n\u003cp\u003eThe instinctive reaction to a scoring opportunity.\u003c\/p\u003e\n\u003cp\u003eThe belief that a game isn't truly finished until the final horn confirms it.\u003c\/p\u003e\n\u003cp\u003eThose responses keep appearing because they're attached to something deeper than one particular season.\u003c\/p\u003e\n\u003cp\u003eThey're part of the core sequence.\u003c\/p\u003e\n\u003ch3\u003eEvery Season Adds Another Layer\u003c\/h3\u003e\n\u003cp\u003eThink of your hockey history as something built around that central sequence.\u003c\/p\u003e\n\u003cp\u003eOne year adds an unforgettable game.\u003c\/p\u003e\n\u003cp\u003eAnother adds a tradition.\u003c\/p\u003e\n\u003cp\u003eAnother teaches patience.\u003c\/p\u003e\n\u003cp\u003eAnother produces the kind of memory you'll probably still be discussing years from now.\u003c\/p\u003e\n\u003cp\u003eNot every season contributes the same thing.\u003c\/p\u003e\n\u003cp\u003eThat's what makes the story interesting.\u003c\/p\u003e\n\u003cp\u003eThe layers keep changing.\u003c\/p\u003e\n\u003cp\u003eBut they continue wrapping themselves around the same foundation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHockey matters.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEverything else grows from there.\u003c\/p\u003e\n\u003ch3\u003eRemove the Scoreboard\u003c\/h3\u003e\n\u003cp\u003eImagine removing the scoreboard from your hockey history.\u003c\/p\u003e\n\u003cp\u003eForget the exact scores.\u003c\/p\u003e\n\u003cp\u003eForget where particular seasons finished.\u003c\/p\u003e\n\u003cp\u003eForget the statistics you've stopped remembering anyway.\u003c\/p\u003e\n\u003cp\u003eWhat survives?\u003c\/p\u003e\n\u003cp\u003eOften, it's the emotional part.\u003c\/p\u003e\n\u003cp\u003eWho you watched with.\u003c\/p\u003e\n\u003cp\u003eHow certain moments felt.\u003c\/p\u003e\n\u003cp\u003eThe games that became family stories.\u003c\/p\u003e\n\u003cp\u003eThe traditions you still follow.\u003c\/p\u003e\n\u003cp\u003eThe excitement when another season begins.\u003c\/p\u003e\n\u003cp\u003eThat's the difference between following results and developing a lasting connection to the game.\u003c\/p\u003e\n\u003cp\u003eScores document what happened.\u003c\/p\u003e\n\u003cp\u003eThe core sequence explains why you cared.\u003c\/p\u003e\n\u003ch3\u003eThe Helix Goes Deeper\u003c\/h3\u003e\n\u003cp\u003eThis edition uses the DNA helix differently from the earlier concepts in the series.\u003c\/p\u003e\n\u003cp\u003eIt's not about being hardwired.\u003c\/p\u003e\n\u003cp\u003eIt's not about inherited tradition.\u003c\/p\u003e\n\u003cp\u003eIt's not about instinct or emotional swings.\u003c\/p\u003e\n\u003cp\u003eIt's about \u003cstrong\u003efoundation\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe deepest layer.\u003c\/p\u003e\n\u003cp\u003eThe part that doesn't require a particular result to exist.\u003c\/p\u003e\n\u003cp\u003eBecause if hockey passion depended entirely on winning, difficult seasons would erase it.\u003c\/p\u003e\n\u003cp\u003eThey don't.\u003c\/p\u003e\n\u003cp\u003eThe connection survives.\u003c\/p\u003e\n\u003cp\u003eThat's how you know you've reached the core.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort at the Foundation\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e designed to provide comfortable everyday wear with a clean silhouette. Solid colours are made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, while the listed Ash and Heather options use specific cotton-polyester blends. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe garment is designed for \u003cstrong\u003eDirect-to-Garment printing\u003c\/strong\u003e, supporting a clean, vibrant and long-lasting helix graphic. The current product specifications also emphasize softness, sturdy construction and eco-friendly production processes and materials. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help maintain the fabric and print vibrancy. Tumble dry on low or hang dry to preserve the tee's shape and size, then store it in a cool, dry place away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHockey at the Center of It All\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan whose hockey story has accumulated enough layers to fill years.\u003c\/p\u003e\n\u003cp\u003eSome memories are crystal clear.\u003c\/p\u003e\n\u003cp\u003eOthers have faded.\u003c\/p\u003e\n\u003cp\u003eSome seasons became unforgettable.\u003c\/p\u003e\n\u003cp\u003eOthers quietly joined the history.\u003c\/p\u003e\n\u003cp\u003eBut trace everything backward and the same foundation remains.\u003c\/p\u003e\n\u003cp\u003eYou cared then.\u003c\/p\u003e\n\u003cp\u003eYou care now.\u003c\/p\u003e\n\u003cp\u003eAnd when another puck drops, that familiar connection activates again.\u003c\/p\u003e\n\u003cp\u003eThe details around it may continue changing.\u003c\/p\u003e\n\u003cp\u003eThe core doesn't need to.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYears add the layers. Games add the memories. Hockey remains in the core sequence. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ XS","offer_id":45106318049475,"sku":"ca622f05-3ad6-41f3-aeba-a122d0a49369","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ S","offer_id":45106318082243,"sku":"d5eb9e65-4476-497b-aa44-430d42700034","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45106318115011,"sku":"04c77413-915a-4caf-ad05-e39f58bd06ad","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45106318147779,"sku":"46d38ec0-ab2d-4ce4-9f85-c22ad9a0bcc5","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45106318180547,"sku":"266c2b83-b9b0-45f3-8117-807ba8ef21fb","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45106318213315,"sku":"7171502e-0e16-4ae7-bdfe-3b09534eb5b0","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Heather True Royal \/ XS","offer_id":45106318246083,"sku":"bfacb5fc-42df-4d67-aab4-c83b3e037b30","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Heather True Royal \/ S","offer_id":45106318278851,"sku":"6b44cad9-a799-40e4-88c7-b47e5faadfb5","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Heather True Royal \/ M","offer_id":45106318311619,"sku":"7f62b7b8-7c38-440f-ac53-d984dd19d34d","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Heather True Royal \/ L","offer_id":45106318344387,"sku":"7b4011ec-0601-4739-a28b-b065bf7a8849","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Heather True Royal \/ XL","offer_id":45106318377155,"sku":"eb2bf0cd-e1cb-4193-bc2d-a631590eea6f","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Heather True Royal \/ 2XL","offer_id":45106318409923,"sku":"705022b2-e1a3-4085-a081-245857820981","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maroon \/ XS","offer_id":45106318442691,"sku":"2405435a-2469-4b50-aa2f-52dc8cb57389","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maroon \/ S","offer_id":45106318475459,"sku":"5b2abee3-6ed6-47d5-bdf8-92e3bdfbdc18","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maroon \/ M","offer_id":45106318508227,"sku":"8890a691-804c-4385-a7f2-c42514b49298","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maroon \/ L","offer_id":45106318540995,"sku":"f8b39bbc-aad1-438b-abc0-31a0cfa8d05d","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maroon \/ XL","offer_id":45106318573763,"sku":"b3fc0507-fb64-46ba-83ce-5d4628824ba5","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Maroon \/ 2XL","offer_id":45106318606531,"sku":"34ebef2a-ab66-4b43-9b68-67734c5722d2","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/d9187252-5bd3-4de3-8807-c877b0273b85.webp?v=1786392212"},{"product_id":"its-in-my-dna-hockey-helix-coded-for-the-comeback-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Is Coded for the Comeback","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eHockey has taught devoted fans one lesson repeatedly: never assume the story is finished while there's still time on the clock. The It’s In My DNA Hockey Helix T-Shirt celebrates the fan who keeps a little belief in reserve—the one who has seen enough sudden goals, momentum swings and improbable finishes to know a comeback can begin when almost nobody expects it.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis edition takes the DNA helix into the territory of resilience.\u003c\/p\u003e\n\u003cp\u003eNot inherited tradition.\u003c\/p\u003e\n\u003cp\u003eNot instinct.\u003c\/p\u003e\n\u003cp\u003eNot emotion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelief.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBecause hockey can make optimism look completely unreasonable right up until the exact second it becomes justified.\u003c\/p\u003e\n\u003cp\u003eThis edition of the \u003cstrong\u003eIt’s In My DNA Hockey Helix Series\u003c\/strong\u003e introduces the \u003cstrong\u003eCoded for the Comeback\u003c\/strong\u003e concept—a resilience-driven interpretation of the helix inspired by the fan who refuses to treat a difficult situation as a finished one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDown isn't done.\u003cbr\u003eLate isn't over.\u003cbr\u003eBelieve until the horn.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou've watched enough hockey to know what one goal can do.\u003c\/p\u003e\n\u003cp\u003eSuddenly the energy changes.\u003c\/p\u003e\n\u003cp\u003eThe crowd changes.\u003c\/p\u003e\n\u003cp\u003eThe players change.\u003c\/p\u003e\n\u003cp\u003eAnd a game that looked completely settled a few minutes earlier becomes very interesting again.\u003c\/p\u003e\n\u003cp\u003eThat's why you keep watching.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Red and Navy\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eXS–2XL\u003c\/strong\u003e, with five product images displayed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey DNA helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eCoded for the Comeback\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eResilience-driven storytelling centered on belief when the game turns difficult\u003c\/li\u003e\n\u003cli\u003eHelix imagery represents hockey optimism that keeps moving through every twist\u003c\/li\u003e\n\u003cli\u003eDesigned for fans who refuse to call the game before the final horn\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Red and Navy\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-conscious processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes XS–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNever Tell a Hockey Fan It's Over Too Early\u003c\/h3\u003e\n\u003cp\u003eThere are sentences you should probably avoid around an experienced hockey fan.\u003c\/p\u003e\n\u003cp\u003e\"It's over.\"\u003c\/p\u003e\n\u003cp\u003e\"They don't have enough time.\"\u003c\/p\u003e\n\u003cp\u003e\"There's no way they're coming back.\"\u003c\/p\u003e\n\u003cp\u003eDangerous words.\u003c\/p\u003e\n\u003cp\u003eBecause longtime fans have evidence.\u003c\/p\u003e\n\u003cp\u003eThey've seen goals arrive almost immediately after another.\u003c\/p\u003e\n\u003cp\u003eThey've watched momentum completely reverse.\u003c\/p\u003e\n\u003cp\u003eThey've witnessed games that appeared settled suddenly become chaotic.\u003c\/p\u003e\n\u003cp\u003eOnce you've experienced enough of those nights, belief becomes difficult to switch off.\u003c\/p\u003e\n\u003ch3\u003eOne Goal Rewrites the Equation\u003c\/h3\u003e\n\u003cp\u003eThat's the remarkable thing about a comeback.\u003c\/p\u003e\n\u003cp\u003eIt rarely feels possible until something happens.\u003c\/p\u003e\n\u003cp\u003eThen everything changes.\u003c\/p\u003e\n\u003cp\u003eOne goal cuts the deficit.\u003c\/p\u003e\n\u003cp\u003eNow the bench has energy.\u003c\/p\u003e\n\u003cp\u003eThe pace increases.\u003c\/p\u003e\n\u003cp\u003eAnother opportunity appears.\u003c\/p\u003e\n\u003cp\u003eSuddenly you're doing mental arithmetic with the clock.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow much time is left?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow quickly can another one happen?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat if?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat final question is the fuel behind \u003cstrong\u003eCoded for the Comeback\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eHockey fans understand the enormous emotional power contained inside two very small words:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat if?\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Helix Keeps Climbing\u003c\/h3\u003e\n\u003cp\u003eThe DNA helix gives this concept its visual identity.\u003c\/p\u003e\n\u003cp\u003eIt twists.\u003c\/p\u003e\n\u003cp\u003eChanges direction.\u003c\/p\u003e\n\u003cp\u003eKeeps moving.\u003c\/p\u003e\n\u003cp\u003eA hockey game can follow exactly the same pattern.\u003c\/p\u003e\n\u003cp\u003eMomentum doesn't always travel neatly from beginning to end.\u003c\/p\u003e\n\u003cp\u003eSometimes the path turns sharply.\u003c\/p\u003e\n\u003cp\u003eA difficult first period becomes a stronger second.\u003c\/p\u003e\n\u003cp\u003eA frustrating second becomes an unforgettable third.\u003c\/p\u003e\n\u003cp\u003eThe situation that looked hopeless becomes the story everyone talks about afterward.\u003c\/p\u003e\n\u003cp\u003eThe helix reminds you that the current position isn't necessarily the final destination.\u003c\/p\u003e\n\u003cp\u003eThere's another turn ahead.\u003c\/p\u003e\n\u003ch3\u003eBelief Isn't the Same as Prediction\u003c\/h3\u003e\n\u003cp\u003eDedicated fans aren't necessarily predicting a comeback every time.\u003c\/p\u003e\n\u003cp\u003eThey know hockey doesn't always provide the ending they want.\u003c\/p\u003e\n\u003cp\u003eThat's not what this shirt represents.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelief is simply refusing to close the door before the game does.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf there are seconds remaining, you watch the seconds.\u003c\/p\u003e\n\u003cp\u003eIf the puck is still moving, you follow it.\u003c\/p\u003e\n\u003cp\u003eIf there's one final rush available, you give that rush your full attention.\u003c\/p\u003e\n\u003cp\u003eSometimes nothing happens.\u003c\/p\u003e\n\u003cp\u003eSometimes everything happens.\u003c\/p\u003e\n\u003cp\u003eYou watch because you don't know which one you're about to get.\u003c\/p\u003e\n\u003ch3\u003eThe Games You Almost Gave Up On\u003c\/h3\u003e\n\u003cp\u003eSome of the best hockey memories begin badly.\u003c\/p\u003e\n\u003cp\u003eThat's what makes them so satisfying.\u003c\/p\u003e\n\u003cp\u003eThink about an unforgettable comeback and part of its power comes from remembering how unlikely it once seemed.\u003c\/p\u003e\n\u003cp\u003eThe frustration before the first goal.\u003c\/p\u003e\n\u003cp\u003eThe small spark afterward.\u003c\/p\u003e\n\u003cp\u003eThe growing sense that something might actually be happening.\u003c\/p\u003e\n\u003cp\u003eThen the moment when hope stops feeling ridiculous.\u003c\/p\u003e\n\u003cp\u003eFinally, the play that completes the turnaround.\u003c\/p\u003e\n\u003cp\u003eThose games teach fans a lesson they rarely forget.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStay until the end.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort Through Every Turn\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e designed for comfortable everyday wear. Solid colours use \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, while Ash and Heather variations use specified cotton-polyester blends. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt's designed specifically for \u003cstrong\u003eDirect-to-Garment printing\u003c\/strong\u003e, supporting a clean, vibrant and long-lasting helix graphic. The product listing also highlights the garment's soft feel, sturdy construction and eco-conscious production processes and materials. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help preserve the fabric and print vibrancy. Tumble dry on low or hang dry to retain the tee's shape and size, then store it in a cool, dry place away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eThere Is Always Another Turn\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who understands why the final horn matters.\u003c\/p\u003e\n\u003cp\u003eBecause hockey doesn't care what the game looked like ten minutes ago.\u003c\/p\u003e\n\u003cp\u003eMomentum can change.\u003c\/p\u003e\n\u003cp\u003ePressure can build.\u003c\/p\u003e\n\u003cp\u003eOne goal can create another opportunity.\u003c\/p\u003e\n\u003cp\u003eAnd every once in a while, the game rewards everyone who refused to stop believing.\u003c\/p\u003e\n\u003cp\u003eThose are the nights that make the difficult ones worthwhile.\u003c\/p\u003e\n\u003cp\u003eThe nights when \"impossible\" slowly becomes \"maybe.\"\u003c\/p\u003e\n\u003cp\u003eThen \"maybe\" becomes real.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClock running. Hope alive. Another turn still coming. Coded for the comeback. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ XS","offer_id":45106338922691,"sku":"755b665a-d34e-4805-a892-796a75717e9b","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ S","offer_id":45106338955459,"sku":"940c8746-9702-4cb5-a8a4-e6de8771d2b5","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45106338988227,"sku":"46550ee7-690a-46dd-b596-01545935e26c","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45106339020995,"sku":"46b92e9f-9c65-4be0-95e5-8f1b2f9b4784","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45106339053763,"sku":"7fe45a41-4ede-47e4-967b-732dc1a51b56","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45106339086531,"sku":"eea11b4e-aeab-47ba-a4b1-979f871caa6a","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ XS","offer_id":45106339119299,"sku":"620bc10e-e5ff-439d-8ac0-16a5f448e9a1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ S","offer_id":45106339152067,"sku":"a8e7e258-5d29-4a8f-9181-83cad25a6a66","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ M","offer_id":45106339184835,"sku":"a3385fa4-fadc-40ee-81b4-5f08e8682f67","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ L","offer_id":45106339217603,"sku":"f0a86425-5571-44f7-a4fe-f98a22adbf51","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ XL","offer_id":45106339250371,"sku":"4dd322bd-efe2-46e1-a8af-e96400d2ef55","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ 2XL","offer_id":45106339283139,"sku":"ccaeafa7-44ae-41db-a231-a2e395d88808","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ XS","offer_id":45106339315907,"sku":"063a1bc1-55bd-4eb8-8136-c8c17f952d3c","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ S","offer_id":45106339348675,"sku":"fd559f73-46d2-47bd-8d48-c7d80cd3f79a","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ M","offer_id":45106339381443,"sku":"2e12ed25-9aa3-489d-8226-9f13b23adffa","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ L","offer_id":45106339414211,"sku":"d835ee01-99ed-435e-8d6b-da98f72111fd","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ XL","offer_id":45106339446979,"sku":"7fff65c4-c5fc-4c3b-a55c-02f3e1831628","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":45106339479747,"sku":"a6b0f4e4-ac69-4f93-8b40-1f812e3596a4","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/789acfce-6860-482f-af36-81a6deff66d1.webp?v=1786391586"},{"product_id":"its-in-my-dna-hockey-helix-part-of-the-formula-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Is Part of the Formula","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eEvery hockey fan is made from a different combination of memories, traditions, superstitions and unforgettable moments. 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The It’s In My DNA Hockey Helix T-Shirt celebrates the fan whose personal formula simply wouldn't be complete without hockey.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThere's no universal recipe for becoming a hockey fan.\u003c\/p\u003e\n\u003cp\u003eSome discover the game early.\u003c\/p\u003e\n\u003cp\u003eOthers find it unexpectedly.\u003c\/p\u003e\n\u003cp\u003eSome inherit traditions.\u003c\/p\u003e\n\u003cp\u003eOthers create entirely new ones.\u003c\/p\u003e\n\u003cp\u003eBut once hockey becomes important enough, it starts appearing everywhere in the equation.\u003c\/p\u003e\n\u003cp\u003eThis edition of the \u003cstrong\u003eIt’s In My DNA Hockey Helix Series\u003c\/strong\u003e introduces the \u003cstrong\u003ePart of the Formula\u003c\/strong\u003e concept—a chemistry-inspired take on hockey identity built around all the ingredients that combine to create one devoted fan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdd the memories.\u003cbr\u003eMix in the traditions.\u003cbr\u003eMultiply by hockey.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe result?\u003c\/p\u003e\n\u003cp\u003eA connection to the game that is uniquely yours.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Silver, Evergreen and Black\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eXS–2XL\u003c\/strong\u003e, with six product images displayed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003ePart of the Formula\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eFormula-inspired storytelling centered on the ingredients that create hockey devotion\u003c\/li\u003e\n\u003cli\u003eHelix imagery connects personal identity with a lasting passion for the game\u003c\/li\u003e\n\u003cli\u003eDesigned around memories, traditions, rituals and game-day reactions\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Silver, Evergreen and Black\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-conscious processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes XS–2XL\u003c\/li\u003e\n\u003cli\u003eSix product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEvery Fan Has a Different Formula\u003c\/h3\u003e\n\u003cp\u003eThere isn't one correct way to love hockey.\u003c\/p\u003e\n\u003cp\u003eYour formula might contain years of history.\u003c\/p\u003e\n\u003cp\u003eSomeone else's might have started last season.\u003c\/p\u003e\n\u003cp\u003eOne fan builds everything around traditions.\u003c\/p\u003e\n\u003cp\u003eAnother becomes completely absorbed by the speed, skill and unpredictability of the game.\u003c\/p\u003e\n\u003cp\u003eDifferent ingredients.\u003c\/p\u003e\n\u003cp\u003eDifferent proportions.\u003c\/p\u003e\n\u003cp\u003eSame remarkable result:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHockey matters.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat's the idea behind \u003cstrong\u003ePart of the Formula\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis shirt isn't saying every hockey fan has the same story.\u003c\/p\u003e\n\u003cp\u003eIt's celebrating the fact that every story produces its own unique combination.\u003c\/p\u003e\n\u003ch3\u003eIngredient One: Memories\u003c\/h3\u003e\n\u003cp\u003eStart with the memories.\u003c\/p\u003e\n\u003cp\u003eThey're probably the largest ingredient.\u003c\/p\u003e\n\u003cp\u003eThe game you still remember years later.\u003c\/p\u003e\n\u003cp\u003eThe unbelievable comeback.\u003c\/p\u003e\n\u003cp\u003eThe goal that made everyone jump simultaneously.\u003c\/p\u003e\n\u003cp\u003eThe night when overtime lasted long enough to make you question whether your nervous system was designed for hockey.\u003c\/p\u003e\n\u003cp\u003eNot every memory has to be historic.\u003c\/p\u003e\n\u003cp\u003eSometimes the smallest ones become the most meaningful.\u003c\/p\u003e\n\u003cp\u003eWho was sitting beside you.\u003c\/p\u003e\n\u003cp\u003eWhere you watched.\u003c\/p\u003e\n\u003cp\u003eWhat everyone did when the puck went in.\u003c\/p\u003e\n\u003cp\u003eThose details become part of the formula too.\u003c\/p\u003e\n\u003ch3\u003eIngredient Two: Traditions\u003c\/h3\u003e\n\u003cp\u003eNow add traditions.\u003c\/p\u003e\n\u003cp\u003eSome are sensible.\u003c\/p\u003e\n\u003cp\u003eOthers would probably struggle under scientific examination.\u003c\/p\u003e\n\u003cp\u003eMaybe there's a particular game-day routine.\u003c\/p\u003e\n\u003cp\u003eA favourite shirt.\u003c\/p\u003e\n\u003cp\u003eA preferred place to watch.\u003c\/p\u003e\n\u003cp\u003eA rule about changing seats during a winning stretch.\u003c\/p\u003e\n\u003cp\u003eLogically, none of these things should influence what happens on the ice.\u003c\/p\u003e\n\u003cp\u003eA devoted hockey fan understands this perfectly.\u003c\/p\u003e\n\u003cp\u003eA devoted hockey fan may also decide that changing anything would be an unnecessary risk.\u003c\/p\u003e\n\u003cp\u003eThat's the beauty of hockey tradition.\u003c\/p\u003e\n\u003cp\u003eLogic isn't always the primary ingredient.\u003c\/p\u003e\n\u003ch3\u003eIngredient Three: Unpredictability\u003c\/h3\u003e\n\u003cp\u003eNo hockey formula would be complete without uncertainty.\u003c\/p\u003e\n\u003cp\u003eYou can study everything before puck drop.\u003c\/p\u003e\n\u003cp\u003eAnalyze the situation.\u003c\/p\u003e\n\u003cp\u003eDevelop expectations.\u003c\/p\u003e\n\u003cp\u003eConvince yourself you know approximately how the night should unfold.\u003c\/p\u003e\n\u003cp\u003eThen the puck hits something unexpected and hockey politely throws your calculations away.\u003c\/p\u003e\n\u003cp\u003eThat's part of the attraction.\u003c\/p\u003e\n\u003cp\u003eIf the outcome were guaranteed, the game wouldn't create the same 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accurately.\u003c\/p\u003e\n\u003cp\u003eFortunately, hockey fans have never needed exact measurements.\u003c\/p\u003e\n\u003ch3\u003eThe Final Ingredient Is You\u003c\/h3\u003e\n\u003cp\u003eThis is where the helix becomes important.\u003c\/p\u003e\n\u003cp\u003eEvery fan carries a different hockey history.\u003c\/p\u003e\n\u003cp\u003eNobody else watched exactly the same games from exactly your perspective.\u003c\/p\u003e\n\u003cp\u003eNobody collected precisely the same memories.\u003c\/p\u003e\n\u003cp\u003eNobody developed the same combination of rituals, reactions and traditions.\u003c\/p\u003e\n\u003cp\u003eThat's why the \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e isn't really about finding one universal hockey formula.\u003c\/p\u003e\n\u003cp\u003eIt's about recognizing that \u003cstrong\u003eyou are part of the equation\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWithout your experiences, the formula 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The formula is complete. 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class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003ePowered by Hockey Energy\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eEnergy-driven storytelling centered on the speed and intensity of hockey\u003c\/li\u003e\n\u003cli\u003eHelix imagery represents a continuous current of hockey passion\u003c\/li\u003e\n\u003cli\u003eCreated for fans who feed off momentum, anticipation and game-changing moments\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Red and Black\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned specifically for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-friendly processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes XS–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eYou Can Feel When the Energy Changes\u003c\/h3\u003e\n\u003cp\u003eEvery experienced hockey fan recognizes it.\u003c\/p\u003e\n\u003cp\u003eNothing on the scoreboard has changed yet.\u003c\/p\u003e\n\u003cp\u003eBut something in the game has.\u003c\/p\u003e\n\u003cp\u003eThe pace increases.\u003c\/p\u003e\n\u003cp\u003ePressure starts building.\u003c\/p\u003e\n\u003cp\u003ePossession becomes more dangerous.\u003c\/p\u003e\n\u003cp\u003eThe crowd gets louder.\u003c\/p\u003e\n\u003cp\u003eYou stop casually watching and start leaning forward.\u003c\/p\u003e\n\u003cp\u003eSomething feels close.\u003c\/p\u003e\n\u003cp\u003eThat's one of hockey's most addictive qualities.\u003c\/p\u003e\n\u003cp\u003eThe game creates energy before it creates results.\u003c\/p\u003e\n\u003cp\u003eYou can feel the possibility developing.\u003c\/p\u003e\n\u003ch3\u003eMomentum Has a Current\u003c\/h3\u003e\n\u003cp\u003eMomentum is difficult to measure.\u003c\/p\u003e\n\u003cp\u003eBut hockey fans rarely need a measurement to recognize it.\u003c\/p\u003e\n\u003cp\u003eYou know when one side suddenly has it.\u003c\/p\u003e\n\u003cp\u003eEvery loose puck seems 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appears.\u003c\/p\u003e\n\u003cp\u003eSuddenly everyone feels it.\u003c\/p\u003e\n\u003cp\u003eThat's the spark.\u003c\/p\u003e\n\u003cp\u003eThe fascinating part is that you never know exactly where it will come from.\u003c\/p\u003e\n\u003cp\u003eYou just know you'll recognize it when it arrives.\u003c\/p\u003e\n\u003cp\u003eAnd once hockey starts generating that kind of energy, looking away becomes nearly impossible.\u003c\/p\u003e\n\u003ch3\u003eGame Day Changes the Voltage\u003c\/h3\u003e\n\u003cp\u003eThere's ordinary energy.\u003c\/p\u003e\n\u003cp\u003eThen there's game-day energy.\u003c\/p\u003e\n\u003cp\u003eHours before puck drop, anticipation begins creeping upward.\u003c\/p\u003e\n\u003cp\u003eCloser to game time, attention starts narrowing.\u003c\/p\u003e\n\u003cp\u003eThen the puck drops and the system goes live.\u003c\/p\u003e\n\u003cp\u003eA close third period increases the voltage.\u003c\/p\u003e\n\u003cp\u003eA late power play increases it 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The score changes. Momentum shifts. Expectations rise and fall. Even the safest-looking lead can suddenly become considerably less safe. Through all that unpredictability, one thing can remain remarkably consistent: the fan who keeps coming back. The It’s In My DNA Hockey Helix T-Shirt celebrates hockey as the constant running through every changing season.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTrying to predict hockey perfectly is a dangerous hobby.\u003c\/p\u003e\n\u003cp\u003eEverything can look settled.\u003c\/p\u003e\n\u003cp\u003eThen one bounce changes the equation.\u003c\/p\u003e\n\u003cp\u003eOne goal changes the atmosphere.\u003c\/p\u003e\n\u003cp\u003eOne save changes momentum.\u003c\/p\u003e\n\u003cp\u003eAnd suddenly the game you're watching bears very little resemblance to the one you thought you understood five minutes earlier.\u003c\/p\u003e\n\u003cp\u003eThis edition of the \u003cstrong\u003eIt’s In My DNA Hockey Helix Series\u003c\/strong\u003e introduces the \u003cstrong\u003eConstant Variable\u003c\/strong\u003e concept—a paradox-inspired take on fandom built around something every longtime fan knows:\u003c\/p\u003e\n\u003cp\u003eHockey constantly changes.\u003c\/p\u003e\n\u003cp\u003eYour connection to it doesn't have to.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScores change.\u003cbr\u003eSeasons turn.\u003cbr\u003eHockey remains.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat's what makes the helix so fitting.\u003c\/p\u003e\n\u003cp\u003eIt keeps twisting and progressing while maintaining the same underlying structure.\u003c\/p\u003e\n\u003cp\u003eMuch like years of hockey fandom.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Orange and True Royal\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eXS–2XL\u003c\/strong\u003e, with five product images displayed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eConstant Variable\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eParadox-inspired storytelling centered on consistency inside hockey's unpredictability\u003c\/li\u003e\n\u003cli\u003eHelix imagery represents a stable connection moving through constantly changing seasons\u003c\/li\u003e\n\u003cli\u003eDesigned for fans whose devotion remains even when the game refuses to follow expectations\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Orange and True Royal\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned specifically for vibrant, long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-friendly processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes XS–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHockey Refuses to Stay Predictable\u003c\/h3\u003e\n\u003cp\u003eYou can study the game.\u003c\/p\u003e\n\u003cp\u003eUnderstand the matchups.\u003c\/p\u003e\n\u003cp\u003eLook at recent results.\u003c\/p\u003e\n\u003cp\u003eConvince yourself you have a reasonable idea of what should happen next.\u003c\/p\u003e\n\u003cp\u003eThen the puck drops.\u003c\/p\u003e\n\u003cp\u003eHockey appreciates your preparation.\u003c\/p\u003e\n\u003cp\u003eIt simply isn't obligated to cooperate with it.\u003c\/p\u003e\n\u003cp\u003eThat's part of what keeps the game compelling.\u003c\/p\u003e\n\u003cp\u003eThe variables never stop moving.\u003c\/p\u003e\n\u003ch3\u003eOne Bounce Changes the Equation\u003c\/h3\u003e\n\u003cp\u003eFew sports demonstrate the power of a tiny variable quite like hockey.\u003c\/p\u003e\n\u003cp\u003eA puck catches an unexpected edge.\u003c\/p\u003e\n\u003cp\u003eA shot changes direction.\u003c\/p\u003e\n\u003cp\u003eA rebound lands somewhere nobody anticipated.\u003c\/p\u003e\n\u003cp\u003eSuddenly an entire game has a different trajectory.\u003c\/p\u003e\n\u003cp\u003eThat's why certainty is dangerous.\u003c\/p\u003e\n\u003cp\u003eNothing feels completely settled until the final horn.\u003c\/p\u003e\n\u003cp\u003eAnd even when things aren't going the way you hoped, there's always another variable waiting to enter the equation.\u003c\/p\u003e\n\u003ch3\u003eThe Fan Is the Constant\u003c\/h3\u003e\n\u003cp\u003eThis is where \u003cstrong\u003eThe Constant Variable\u003c\/strong\u003e becomes a story about more than unpredictability.\u003c\/p\u003e\n\u003cp\u003eThe game changes constantly.\u003c\/p\u003e\n\u003cp\u003eBut look at the fan.\u003c\/p\u003e\n\u003cp\u003eStill there.\u003c\/p\u003e\n\u003cp\u003eAnother season?\u003c\/p\u003e\n\u003cp\u003eWatching.\u003c\/p\u003e\n\u003cp\u003eUnexpected losing streak?\u003c\/p\u003e\n\u003cp\u003eStill watching.\u003c\/p\u003e\n\u003cp\u003eLate deficit?\u003c\/p\u003e\n\u003cp\u003eDefinitely still watching.\u003c\/p\u003e\n\u003cp\u003eOffseason arrives?\u003c\/p\u003e\n\u003cp\u003eAlready thinking about what comes next.\u003c\/p\u003e\n\u003cp\u003eThe variables belong to hockey.\u003c\/p\u003e\n\u003cp\u003eThe consistency belongs to the devotion.\u003c\/p\u003e\n\u003ch3\u003eDifferent Season, Same Connection\u003c\/h3\u003e\n\u003cp\u003eEvery season creates a different version of the experience.\u003c\/p\u003e\n\u003cp\u003eExpectations change.\u003c\/p\u003e\n\u003cp\u003eNew stories develop.\u003c\/p\u003e\n\u003cp\u003eSome games become unforgettable.\u003c\/p\u003e\n\u003cp\u003eOthers disappear from memory almost immediately.\u003c\/p\u003e\n\u003cp\u003eBut beneath all those changes sits something familiar.\u003c\/p\u003e\n\u003cp\u003eThe anticipation before puck drop.\u003c\/p\u003e\n\u003cp\u003eThe excitement when the game becomes close.\u003c\/p\u003e\n\u003cp\u003eThe belief that something can happen while time remains.\u003c\/p\u003e\n\u003cp\u003eThe desire to come back and experience it again.\u003c\/p\u003e\n\u003cp\u003eYears change the history.\u003c\/p\u003e\n\u003cp\u003eThey don't necessarily change the connection.\u003c\/p\u003e\n\u003ch3\u003eThe Helix Holds Its Structure\u003c\/h3\u003e\n\u003cp\u003eLook at a DNA helix and you'll see constant movement in its shape.\u003c\/p\u003e\n\u003cp\u003eTurn after turn.\u003c\/p\u003e\n\u003cp\u003eYet the recognizable structure remains.\u003c\/p\u003e\n\u003cp\u003eThat's the visual idea behind this edition of the collection.\u003c\/p\u003e\n\u003cp\u003eEvery turn can represent another hockey season.\u003c\/p\u003e\n\u003cp\u003eThe surroundings change.\u003c\/p\u003e\n\u003cp\u003eThe experiences change.\u003c\/p\u003e\n\u003cp\u003eThe memories change.\u003c\/p\u003e\n\u003cp\u003eBut follow the strand through all of them and you discover continuity.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e celebrates that thread.\u003c\/p\u003e\n\u003cp\u003eNot one game.\u003c\/p\u003e\n\u003cp\u003eNot one result.\u003c\/p\u003e\n\u003cp\u003eThe connection that survives all of them.\u003c\/p\u003e\n\u003ch3\u003eSome Variables Are Better Left Uncontrolled\u003c\/h3\u003e\n\u003cp\u003eHockey fans occasionally wish they could control a few things.\u003c\/p\u003e\n\u003cp\u003eThe bounce of the puck would be useful.\u003c\/p\u003e\n\u003cp\u003ePerhaps the clock during the final minute.\u003c\/p\u003e\n\u003cp\u003eDefinitely whatever mysterious force causes a perfectly placed shot to hit the post.\u003c\/p\u003e\n\u003cp\u003eBut complete control would remove something essential.\u003c\/p\u003e\n\u003cp\u003eThe uncertainty.\u003c\/p\u003e\n\u003cp\u003eYou watch because you don't know what happens next.\u003c\/p\u003e\n\u003cp\u003eThat uncertainty creates anticipation.\u003c\/p\u003e\n\u003cp\u003eAnticipation creates emotion.\u003c\/p\u003e\n\u003cp\u003eEmotion creates memories.\u003c\/p\u003e\n\u003cp\u003eThe variables are part of why hockey matters.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort You Can Count On\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e designed for comfortable everyday wear. Solid colours use \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, with specified blends used for Ash and Heather variations. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe garment is designed for \u003cstrong\u003eDirect-to-Garment printing\u003c\/strong\u003e, supporting a clean, vibrant and long-lasting helix graphic. The listing also emphasizes its soft feel, sturdy construction and eco-friendly production processes and materials. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help preserve the fabric and print vibrancy. Tumble dry on low or hang dry to retain the shirt's shape and size, then store it in a cool, dry place away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eEverything Changes Except Why You Keep Coming Back\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who has watched enough hockey to stop demanding predictability from it.\u003c\/p\u003e\n\u003cp\u003eThe puck will bounce strangely.\u003c\/p\u003e\n\u003cp\u003eMomentum will disappear and return.\u003c\/p\u003e\n\u003cp\u003eExpectations will occasionally be completely wrong.\u003c\/p\u003e\n\u003cp\u003eSome seasons will give you everything you hoped for.\u003c\/p\u003e\n\u003cp\u003eOthers will teach patience.\u003c\/p\u003e\n\u003cp\u003eThen another game appears on the schedule.\u003c\/p\u003e\n\u003cp\u003eAnd you're ready again.\u003c\/p\u003e\n\u003cp\u003eBecause hockey doesn't need to remain predictable to remain important.\u003c\/p\u003e\n\u003cp\u003eIt only needs to remain hockey.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe variables keep changing. The helix keeps turning. The passion remains constant. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ XS","offer_id":45106619121859,"sku":"052f0706-0196-4520-ac63-bb4770d5f2bf","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ S","offer_id":45106619154627,"sku":"c20784c4-617b-452b-98a5-69fb2895297a","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45106619187395,"sku":"ce7738fe-2227-43f5-8595-551e8a3acfcb","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45106619220163,"sku":"800ea07b-cee8-432a-89c4-5c397adf8b5d","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45106619252931,"sku":"c3571610-aed4-497e-a2d0-470b136406d1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45106619285699,"sku":"bfe6c53e-6340-4560-96fe-88777082051b","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ XS","offer_id":45106619416771,"sku":"b3ce1018-5e1c-4175-8a25-4e7958225e82","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ S","offer_id":45106619449539,"sku":"94940186-c181-48b5-aef0-dfe30b52b39a","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ M","offer_id":45106619482307,"sku":"45c6aeeb-dbd3-4d32-be1b-df5a4bf7a3a1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ L","offer_id":45106619515075,"sku":"178f80ac-c2b8-4b80-b92a-8e5491d02184","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ XL","offer_id":45106619547843,"sku":"f695944b-a484-461d-9fda-c9f0fb227708","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ 2XL","offer_id":45106619580611,"sku":"3a448ce9-39a6-4220-b560-10c15e595183","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ XS","offer_id":45106619678915,"sku":"4e89a7b2-efb9-4ff1-b98f-3a07d62d0a73","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ S","offer_id":45106619711683,"sku":"b0db222b-efd0-4647-876d-6bfab886db22","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ M","offer_id":45106619744451,"sku":"0de40416-8098-467a-94f6-929713b86c21","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ L","offer_id":45106619777219,"sku":"d0d4558a-a1be-4a0f-b1a8-51f027c754df","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ XL","offer_id":45106619809987,"sku":"98b06ecf-fb87-4a41-8e36-dafac0005d8f","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ 2XL","offer_id":45106619842755,"sku":"5f7ed70a-0749-44c3-b9f8-1fba86a6b7e6","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/72e80f3e-5204-46be-8d42-5a4b71411741.webp?v=1786392297"},{"product_id":"its-in-my-dna-hockey-helix-genetic-rhythm-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Has Its Own Genetic Rhythm","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eHockey has a rhythm all its own. It accelerates without warning, settles just long enough to make you comfortable, then explodes into motion again. The It’s In My DNA Hockey Helix T-Shirt celebrates the fan who has followed that rhythm for so long that the changing tempo of the game feels almost natural.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNot every hockey game moves the same way.\u003c\/p\u003e\n\u003cp\u003eSome begin at full speed.\u003c\/p\u003e\n\u003cp\u003eOthers build slowly.\u003c\/p\u003e\n\u003cp\u003eThere are stretches of pressure where every second feels dangerous, followed by moments when everyone seems to be waiting for the next opening.\u003c\/p\u003e\n\u003cp\u003eThen it appears.\u003c\/p\u003e\n\u003cp\u003eThe pace changes.\u003c\/p\u003e\n\u003cp\u003eThe energy rises.\u003c\/p\u003e\n\u003cp\u003eAnd the entire game finds a new rhythm.\u003c\/p\u003e\n\u003cp\u003eThis edition of the \u003cstrong\u003eIt’s In My DNA Hockey Helix Series\u003c\/strong\u003e introduces the \u003cstrong\u003eGenetic Rhythm\u003c\/strong\u003e concept—a tempo-inspired interpretation of the helix built around the constantly changing cadence that makes hockey so compelling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShift by shift.\u003cbr\u003eTurn by turn.\u003cbr\u003eAlways moving with the game.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe helix provides the perfect visual.\u003c\/p\u003e\n\u003cp\u003eIts repeating twists create a rhythm of their own.\u003c\/p\u003e\n\u003cp\u003eStructured but constantly moving.\u003c\/p\u003e\n\u003cp\u003eFamiliar but never completely static.\u003c\/p\u003e\n\u003cp\u003eJust like hockey.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Red and Black\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eXS–2XL\u003c\/strong\u003e, with five product images displayed. The garment features a side-seamed tailored unisex fit and is designed for vibrant DTG printing. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eGenetic Rhythm\u003c\/strong\u003e concept within the 32-shirt helix collection\u003c\/li\u003e\n\u003cli\u003eTempo-inspired storytelling centered on hockey's constantly changing pace\u003c\/li\u003e\n\u003cli\u003eHelix imagery represents movement, repetition and the natural rhythm of fandom\u003c\/li\u003e\n\u003cli\u003eDesigned for fans who recognize when the entire tempo of a game begins to shift\u003c\/li\u003e\n\u003cli\u003eAvailable in White, Red and Black\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eAsh uses 99% Airlume combed and ring-spun cotton with 1% polyester\u003c\/li\u003e\n\u003cli\u003eHeather colours use 52% Airlume combed and ring-spun cotton with 48% polyester\u003c\/li\u003e\n\u003cli\u003eAthletic Heather and Black Heather use 90% Airlume combed and ring-spun cotton with 10% polyester\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned specifically for clean, vibrant and long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eProduced using eco-friendly processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes XS–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed on the current listing \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEvery Game Finds Its Tempo\u003c\/h3\u003e\n\u003cp\u003eHockey doesn't move at one speed.\u003c\/p\u003e\n\u003cp\u003eThat's part of its appeal.\u003c\/p\u003e\n\u003cp\u003eA game can begin cautiously.\u003c\/p\u003e\n\u003cp\u003ePlayers test space.\u003c\/p\u003e\n\u003cp\u003ePossession changes.\u003c\/p\u003e\n\u003cp\u003eOpportunities develop but disappear before becoming dangerous.\u003c\/p\u003e\n\u003cp\u003eThen something shifts.\u003c\/p\u003e\n\u003cp\u003eSuddenly the passes become quicker.\u003c\/p\u003e\n\u003cp\u003eThe rushes become sharper.\u003c\/p\u003e\n\u003cp\u003eThe distance between calm and chaos gets considerably smaller.\u003c\/p\u003e\n\u003cp\u003eYou can feel the tempo changing before anything appears on the scoreboard.\u003c\/p\u003e\n\u003cp\u003eThat's the heart of \u003cstrong\u003eGenetic Rhythm\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eShift by Shift, the Pattern Develops\u003c\/h3\u003e\n\u003cp\u003eHockey is built from short bursts.\u003c\/p\u003e\n\u003cp\u003eA shift begins.\u003c\/p\u003e\n\u003cp\u003ePressure builds.\u003c\/p\u003e\n\u003cp\u003ePlayers change.\u003c\/p\u003e\n\u003cp\u003eAnother group takes over.\u003c\/p\u003e\n\u003cp\u003eThe rhythm resets without the game truly stopping.\u003c\/p\u003e\n\u003cp\u003eOver sixty minutes, those individual sequences combine into something much larger.\u003c\/p\u003e\n\u003cp\u003eFans learn to recognize the pattern.\u003c\/p\u003e\n\u003cp\u003eYou know when pressure is building.\u003c\/p\u003e\n\u003cp\u003eYou know when the game needs to settle.\u003c\/p\u003e\n\u003cp\u003eAnd you definitely know when things have become chaotic enough that sitting comfortably is no longer realistic.\u003c\/p\u003e\n\u003ch3\u003eThen the Beat Suddenly Drops\u003c\/h3\u003e\n\u003cp\u003eSometimes hockey changes rhythm instantly.\u003c\/p\u003e\n\u003cp\u003eOne turnover.\u003c\/p\u003e\n\u003cp\u003eOne long pass.\u003c\/p\u003e\n\u003cp\u003eOne unexpected bounce.\u003c\/p\u003e\n\u003cp\u003eThe quiet possession game disappears and suddenly everyone is racing in the opposite direction.\u003c\/p\u003e\n\u003cp\u003eThat's the hockey equivalent of the beat dropping.\u003c\/p\u003e\n\u003cp\u003eNo warning.\u003c\/p\u003e\n\u003cp\u003eNo gradual transition.\u003c\/p\u003e\n\u003cp\u003eJust immediate action.\u003c\/p\u003e\n\u003cp\u003eThose sudden changes are why attention matters.\u003c\/p\u003e\n\u003cp\u003eLook away at the wrong moment and you may return to discover the entire game has changed.\u003c\/p\u003e\n\u003ch3\u003eThe Helix Has a Natural Cadence\u003c\/h3\u003e\n\u003cp\u003eThis is what separates \u003cstrong\u003eGenetic Rhythm\u003c\/strong\u003e from the other concepts in the helix collection.\u003c\/p\u003e\n\u003cp\u003eThe strands aren't representing loyalty, energy, inheritance or resilience.\u003c\/p\u003e\n\u003cp\u003eThey're representing \u003cstrong\u003ecadence\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eLook at the repeating structure of the helix.\u003c\/p\u003e\n\u003cp\u003eTurn.\u003c\/p\u003e\n\u003cp\u003eRise.\u003c\/p\u003e\n\u003cp\u003eTurn again.\u003c\/p\u003e\n\u003cp\u003eThere's consistency without stillness.\u003c\/p\u003e\n\u003cp\u003eHockey follows a similar pattern.\u003c\/p\u003e\n\u003cp\u003eFaceoff.\u003c\/p\u003e\n\u003cp\u003ePossession.\u003c\/p\u003e\n\u003cp\u003ePressure.\u003c\/p\u003e\n\u003cp\u003eRelease.\u003c\/p\u003e\n\u003cp\u003eReset.\u003c\/p\u003e\n\u003cp\u003eThen everything begins again.\u003c\/p\u003e\n\u003cp\u003eNo two sequences are identical, but the underlying rhythm becomes unmistakable.\u003c\/p\u003e\n\u003ch3\u003eLongtime Fans Learn the Beat\u003c\/h3\u003e\n\u003cp\u003eSpend enough seasons watching hockey and you begin noticing subtle changes.\u003c\/p\u003e\n\u003cp\u003eThe pace feels different.\u003c\/p\u003e\n\u003cp\u003ePressure is increasing.\u003c\/p\u003e\n\u003cp\u003eA quiet stretch doesn't feel quite as quiet anymore.\u003c\/p\u003e\n\u003cp\u003eSomething appears to be developing.\u003c\/p\u003e\n\u003cp\u003eYou may not know exactly what comes next.\u003c\/p\u003e\n\u003cp\u003eThat's hockey.\u003c\/p\u003e\n\u003cp\u003eBut you recognize the rhythm leading toward it.\u003c\/p\u003e\n\u003cp\u003eThat's when fandom moves beyond simply following the puck.\u003c\/p\u003e\n\u003cp\u003eYou're following the \u003cstrong\u003epulse of the game\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eThe Final Minutes Change the Tempo\u003c\/h3\u003e\n\u003cp\u003eOf course, hockey saves one of its most dramatic rhythms for late in a close game.\u003c\/p\u003e\n\u003cp\u003eThe clock becomes part of everything.\u003c\/p\u003e\n\u003cp\u003eThirty seconds suddenly feels meaningful.\u003c\/p\u003e\n\u003cp\u003ePossession becomes more valuable.\u003c\/p\u003e\n\u003cp\u003eEvery clearance 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Solid colours are made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, while specified Ash and Heather variations incorporate polyester blends. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt's designed for \u003cstrong\u003eDirect-to-Garment printing\u003c\/strong\u003e, supporting a clean, vibrant and durable helix graphic. The product specifications also emphasize softness, sturdy construction and eco-friendly production processes and materials. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help preserve the fabric and print vibrancy. Tumble dry on low or hang dry to retain the tee's shape and size, then store it in a cool, dry place away from direct sunlight. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eAlways in Rhythm With Hockey\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who understands that hockey isn't simply fast.\u003c\/p\u003e\n\u003cp\u003eIt's rhythmic.\u003c\/p\u003e\n\u003cp\u003ePressure and release.\u003c\/p\u003e\n\u003cp\u003eCalm and chaos.\u003c\/p\u003e\n\u003cp\u003eAnticipation and reaction.\u003c\/p\u003e\n\u003cp\u003eEvery game creates a different arrangement.\u003c\/p\u003e\n\u003cp\u003eEvery season adds new variations.\u003c\/p\u003e\n\u003cp\u003eBut after enough time following the puck, the underlying rhythm becomes familiar.\u003c\/p\u003e\n\u003cp\u003eYou sense when it's changing.\u003c\/p\u003e\n\u003cp\u003eYou recognize when it's building.\u003c\/p\u003e\n\u003cp\u003eAnd when the game suddenly accelerates, you're already moving with it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeel the shift. 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Heather variations use cotton-polyester blends, and the garment is designed specifically for vibrant, long-lasting DTG printing. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to preserve the fabric and print, followed by low tumble drying or hang drying to help maintain the shirt's shape. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHockey Runs Through Both Strands\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who brings both sides of devotion to every season.\u003c\/p\u003e\n\u003cp\u003eThe passion creates the emotion.\u003c\/p\u003e\n\u003cp\u003eThe commitment makes it last.\u003c\/p\u003e\n\u003cp\u003eAnd every new puck drop gives both strands another reason to keep twisting forward.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo strands. 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One reaction. Endless hockey passion. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ XS","offer_id":54065951506627,"sku":"6b316563-2a9b-4f29-aaf5-a6a1a1a70a93","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ S","offer_id":54065951539395,"sku":"2341e378-a94f-4e01-bca6-cc44519432c0","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":54065951572163,"sku":"d1f3cca6-17db-4239-b60d-26829e12ba36","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":54065951604931,"sku":"32e199cc-bc7b-40b7-bc2d-a003195c87a6","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":54065951637699,"sku":"92a9d107-b32f-4789-ae7c-52f2c7e684b2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":54065951670467,"sku":"1482d6e1-6db4-416d-b379-01569deb036f","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ XS","offer_id":45107035930819,"sku":"4496c17c-0e7f-4bc6-a59d-f39552241463","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ S","offer_id":45107035963587,"sku":"0277e309-f286-4543-b079-4cebf166716c","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ M","offer_id":45107035996355,"sku":"5f13f4de-2426-4867-8dc4-d11fb3c341b3","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ L","offer_id":45107036029123,"sku":"92db91a6-9a7f-4a80-a88b-ad3fe3220931","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ XL","offer_id":45107036061891,"sku":"e3ba092e-4f9e-45d5-8649-f32406ee1ad2","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ 2XL","offer_id":45107036094659,"sku":"eb449b4f-5ccb-4638-b715-6f4896570777","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XS","offer_id":45107036127427,"sku":"9937c0f3-0a89-4d61-bdf2-ade78229d712","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":45107036160195,"sku":"24694696-e178-49a7-88c0-4618e9b6cfcf","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45107036192963,"sku":"2a1c2cc3-f18a-4938-b6be-c2631cf88da4","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":45107036225731,"sku":"8bc0ef28-0b2b-45cc-9b03-5318e3b54ccb","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":45107036258499,"sku":"71f447ef-4dd0-447d-a60e-bc288411d08c","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45107036291267,"sku":"685f9caa-aae1-4082-9af5-09d8247c5916","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/6a9b4fa7-69a4-4e43-ba08-ad1b938a5d71.webp?v=1786414957"},{"product_id":"its-in-my-dna-hockey-helix-natural-sequence-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Is in My Natural Sequence","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSome hockey traditions become so familiar they feel completely natural. 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Rather than focusing on a single game or moment, the helix represents the familiar sequence of emotions and rituals that returns whenever hockey season comes around.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnticipate the puck drop.\u003cbr\u003eFollow every turn.\u003cbr\u003eCome back and do it again.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe pattern may be familiar, but hockey ensures the outcome never is.\u003c\/p\u003e\n\u003cp\u003eThe current listing offers \u003cstrong\u003eWhite, Orange and True Royal\u003c\/strong\u003e shirt options in selectable sizes \u003cstrong\u003eXS–2XL\u003c\/strong\u003e, with five product images displayed. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eNatural Hockey Sequence\u003c\/strong\u003e concept within the helix collection\u003c\/li\u003e\n\u003cli\u003eStorytelling centered on the familiar rhythm of lifelong hockey fandom\u003c\/li\u003e\n\u003cli\u003eWhite, Orange and True Royal shirt options\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for clean, vibrant DTG printing\u003c\/li\u003e\n\u003cli\u003eEco-friendly production processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes XS–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHockey Comes Naturally\u003c\/h3\u003e\n\u003cp\u003eLongtime fans don't need instructions for game day.\u003c\/p\u003e\n\u003cp\u003eYou know when attention starts shifting toward puck drop. You recognize when momentum is building. You understand why a comfortable lead can suddenly feel considerably less comfortable after one goal.\u003c\/p\u003e\n\u003cp\u003eThose reactions become part of the experience.\u003c\/p\u003e\n\u003cp\u003eThat's the idea behind \u003cstrong\u003eNatural Hockey Sequence\u003c\/strong\u003e—a connection that doesn't need to be forced because it has developed naturally through seasons with the game.\u003c\/p\u003e\n\u003ch3\u003eEvery Season Restarts the Sequence\u003c\/h3\u003e\n\u003cp\u003eThe schedule changes. New memories replace old expectations. Another season creates its own story.\u003c\/p\u003e\n\u003cp\u003eBut the sequence remains familiar.\u003c\/p\u003e\n\u003cp\u003eAnticipation returns.\u003c\/p\u003e\n\u003cp\u003eThe puck drops.\u003c\/p\u003e\n\u003cp\u003eThe emotional investment follows.\u003c\/p\u003e\n\u003cp\u003eThen hockey takes care of making sure nothing becomes too predictable.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort for Everyday Fandom\u003c\/h3\u003e\n\u003cp\u003eSolid colours are made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, while specified Heather options use cotton-polyester blends. The tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e and is designed for vibrant, long-lasting DTG printing. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help preserve the fabric and graphic. Tumble dry on low or hang dry to maintain the tee's shape and size. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eFollow the Sequence\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who doesn't have to think about why hockey keeps drawing them back.\u003c\/p\u003e\n\u003cp\u003eAnother season begins.\u003c\/p\u003e\n\u003cp\u003eThe familiar excitement returns.\u003c\/p\u003e\n\u003cp\u003eAnd the sequence starts all over again.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePuck drop. Passion. Memories. Repeat. Hockey is in my natural sequence. It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ XS","offer_id":45107061850307,"sku":"eb60026b-3f2c-4b58-96a2-130ee50c3942","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ S","offer_id":45107061883075,"sku":"8e4e81f9-efce-4c11-b494-b400dd7efa55","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":45107061915843,"sku":"f878a163-0fd1-4f82-83aa-c8411ab7ee10","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":45107061948611,"sku":"21930685-5562-4a8b-aeda-77b610968006","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":45107061981379,"sku":"c42ee83c-a3a7-4550-9097-61533a1dbed3","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":45107062014147,"sku":"dc274593-fef0-4fa0-ab5b-975821807dde","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ XS","offer_id":45107062046915,"sku":"581ed776-477d-4810-b243-e0c825126524","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ S","offer_id":45107062079683,"sku":"c624f7d1-d3f8-4d8a-a722-79f4b0925359","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ M","offer_id":45107062112451,"sku":"9da4418a-324e-4db2-a695-785b43e7618d","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ L","offer_id":45107062145219,"sku":"8fe053d3-e88c-4948-8b63-2de45d6792ff","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ XL","offer_id":45107062177987,"sku":"41383548-7f39-4fa8-bb8f-d98736cabe16","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Orange \/ 2XL","offer_id":45107062210755,"sku":"23fd0eaf-96c0-4cbc-964b-08d62d8a9f98","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ XS","offer_id":45107062243523,"sku":"b7c31cb4-92bb-4898-b4af-56b9f0f6ffb1","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ S","offer_id":45107062276291,"sku":"96f17e92-fe29-406a-9d92-7d3e97ead520","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ M","offer_id":45107062309059,"sku":"e1784f36-0bff-4582-9180-fc0ef457dde6","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ L","offer_id":45107062341827,"sku":"46f28f13-8ec3-417c-b465-ac12e5158dad","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ XL","offer_id":45107062374595,"sku":"965e43ca-ad64-4afc-85d9-45a9bd64a0f8","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"True Royal \/ 2XL","offer_id":45107062407363,"sku":"12210f62-7202-4ae3-a30e-7f27d3440c2d","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/0712bd3f-0615-4b84-8197-146730f34694.webp?v=1786411657"},{"product_id":"its-in-my-dna-hockey-helix-hockey-evolution-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Is in My Evolution","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eYou don't follow hockey for years without changing along the way. 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The memories accumulate, the connection develops and your understanding of hockey becomes richer.\u003c\/p\u003e\n\u003cp\u003eThe passion remains.\u003c\/p\u003e\n\u003cp\u003eThe fan evolves.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort for Everyday Fandom\u003c\/h3\u003e\n\u003cp\u003eThe tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e, with solid colours made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e. Heather variations use specified cotton-polyester blends, and the garment is designed for vibrant, durable DTG printing. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help preserve the fabric and print, followed by low tumble drying or hang drying to maintain the shirt's shape. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKeep Evolving With the Game\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who can look back and see how much hockey history they've collected.\u003c\/p\u003e\n\u003cp\u003eAnother season adds another chapter.\u003c\/p\u003e\n\u003cp\u003eAnother game creates another possibility.\u003c\/p\u003e\n\u003cp\u003eAnd the evolution continues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore games. 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It’s in my DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pixel Nest Designs","offers":[{"title":"White \/ XS","offer_id":54065932697795,"sku":"738906f9-c116-4382-be9c-b238ef8d6b64","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ S","offer_id":54065932730563,"sku":"3e464450-6022-408c-b4f8-27066cbe46d7","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ M","offer_id":54065932763331,"sku":"60b351bf-5ec9-4712-b6d8-ab4d588160fe","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ L","offer_id":54065932796099,"sku":"5c732fb8-12af-4a6b-9be0-588f1d39a866","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ XL","offer_id":54065932828867,"sku":"b7c38ed2-7930-434e-b4a8-852972381188","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"White \/ 2XL","offer_id":54065932861635,"sku":"10102e44-28c8-4d1d-8485-5d555cf49c27","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ XS","offer_id":45107190268099,"sku":"d5acb09e-91e5-49c7-957b-4715ffb17514","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ S","offer_id":45107190300867,"sku":"d22c9af5-474e-4dba-814d-5b7e807a16ea","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ M","offer_id":45107190333635,"sku":"b1859f14-e0bf-4281-ab59-1adf17b8ef73","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ L","offer_id":45107190366403,"sku":"ffa1023a-a26b-4874-b3ce-55d7bf871391","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ XL","offer_id":45107190399171,"sku":"3f1c2b4e-9ba9-4372-ba2f-a3b3493038b5","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Red \/ 2XL","offer_id":45107190431939,"sku":"87f48098-d8e1-45b9-97f8-b21b406bcbcd","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XS","offer_id":45107190464707,"sku":"92f74f8a-b0df-4e7c-88bc-3d3edf101e8f","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":45107190497475,"sku":"a4a7095a-64fb-4dd5-92c2-1d080cbc9ea6","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45107190530243,"sku":"8f8d130a-f5c3-4d3b-8ba3-dc96b72ccc6d","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":45107190563011,"sku":"fac93446-41b6-4740-8c69-fd2abf2e51c3","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":45107190595779,"sku":"5637931f-f40c-493f-a3aa-837e98c730a4","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45107190628547,"sku":"ec4479b9-569c-4f77-b591-22e95514a346","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9360\/1475\/files\/dd6308de-d0d7-4f1d-9202-aef29bcbe514.webp?v=1786408309"},{"product_id":"its-in-my-dna-hockey-helix-pure-instinct-tshirt","title":"It’s In My DNA Hockey Helix T-Shirt – Hockey Runs on Pure Instinct","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSome hockey reactions don't require thought. 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A close third period begins and suddenly sitting calmly becomes considerably more difficult.\u003c\/p\u003e\n\u003cp\u003eNo instructions required.\u003c\/p\u003e\n\u003cp\u003eHockey has become second nature.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort for Everyday Fandom\u003c\/h3\u003e\n\u003cp\u003eSolid colours are made from \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e. The tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e and is designed for clean, vibrant DTG printing with an emphasis on softness and durability. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help preserve the fabric and print, followed by low tumble drying or hang drying to retain the tee's shape. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eTrust the Hockey Instinct\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who doesn't have to decide when hockey matters.\u003c\/p\u003e\n\u003cp\u003eThe reaction is already there.\u003c\/p\u003e\n\u003cp\u003eThe connection is already established.\u003c\/p\u003e\n\u003cp\u003eAll that's needed is the puck.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo hesitation. 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The helix represents the layer of hockey devotion that remains beneath individual games, changing expectations and whatever the scoreboard happens to say tonight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeyond the score.\u003cbr\u003eBeyond one season.\u003cbr\u003eDeep into the hockey DNA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGreat moments may create the loudest memories, but lasting fandom is built from everything—the victories, frustrating nights, traditions, conversations and countless puck drops that gradually become part of your history.\u003c\/p\u003e\n\u003cp\u003eThe tee is currently offered in \u003cstrong\u003eWhite, Teal and Black\u003c\/strong\u003e, with selectable sizes \u003cstrong\u003eXS–2XL\u003c\/strong\u003e and five product images. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive \u003cstrong\u003eIt’s In My DNA\u003c\/strong\u003e hockey helix graphic\u003c\/li\u003e\n\u003cli\u003eUnique \u003cstrong\u003eDeepest Strand\u003c\/strong\u003e concept within the helix collection\u003c\/li\u003e\n\u003cli\u003eStorytelling centered on hockey devotion that goes beyond individual results\u003c\/li\u003e\n\u003cli\u003eWhite, Teal and Black shirt options\u003c\/li\u003e\n\u003cli\u003eSolid colours made from 100% Airlume combed and ring-spun cotton\u003c\/li\u003e\n\u003cli\u003eSide-seamed tailored unisex construction\u003c\/li\u003e\n\u003cli\u003eSoft feel with sturdy everyday durability\u003c\/li\u003e\n\u003cli\u003eDesigned for vibrant, long-lasting DTG printing\u003c\/li\u003e\n\u003cli\u003eEco-friendly production processes and materials\u003c\/li\u003e\n\u003cli\u003eCurrently selectable in sizes XS–2XL\u003c\/li\u003e\n\u003cli\u003eFive product images displayed \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDeeper Than the Scoreboard\u003c\/h3\u003e\n\u003cp\u003eScores matter in the moment.\u003c\/p\u003e\n\u003cp\u003eBut years later, hockey often leaves you with something bigger.\u003c\/p\u003e\n\u003cp\u003eYou remember the atmosphere. The anticipation. Who you watched with. The games that turned into stories and the traditions that somehow became permanent.\u003c\/p\u003e\n\u003cp\u003eThat's the \u003cstrong\u003eDeepest Strand\u003c\/strong\u003e—the part of fandom that can't be summarized by wins and losses.\u003c\/p\u003e\n\u003ch3\u003eA Connection Built to Stay\u003c\/h3\u003e\n\u003cp\u003eThe helix gives that deeper connection a visual identity.\u003c\/p\u003e\n\u003cp\u003eEvery turn represents another experience added to the story. Some are unforgettable. Others quietly become part of the background.\u003c\/p\u003e\n\u003cp\u003eTogether, they create a connection strong enough to keep bringing you back whenever the next season begins.\u003c\/p\u003e\n\u003ch3\u003ePremium Comfort for Everyday Fandom\u003c\/h3\u003e\n\u003cp\u003eSolid colours use \u003cstrong\u003e100% Airlume combed and ring-spun cotton\u003c\/strong\u003e, while the tee features a \u003cstrong\u003eside-seamed tailored unisex fit\u003c\/strong\u003e designed for comfort. It's also optimized for DTG printing to support a clean, vibrant and durable graphic. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCold-water washing is recommended to help preserve the fabric and print. Tumble dry on low or hang dry to help maintain the tee's shape and size. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHockey Runs Deeper\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan whose connection isn't determined by one night.\u003c\/p\u003e\n\u003cp\u003eGames finish.\u003c\/p\u003e\n\u003cp\u003eSeasons become memories.\u003c\/p\u003e\n\u003cp\u003eBut genuine hockey passion settles somewhere deeper.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePast the scoreboard. Through every memory. Hockey running through the deepest strand. 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Tumble dry on low or hang dry to help maintain the tee's shape and size. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Drive Never Leaves\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eIt’s In My DNA Hockey Helix T-Shirt\u003c\/strong\u003e is for the fan who doesn't need a reason to become invested when the puck drops.\u003c\/p\u003e\n\u003cp\u003eThe interest is already there.\u003c\/p\u003e\n\u003cp\u003eThe passion already has momentum.\u003c\/p\u003e\n\u003cp\u003eAnd another season simply gives it somewhere to go.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowered from within. Driven by the game. 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